Best Practices for Social Media Lead Generation in 2020

Social media is an amazing platform for brand building. But when it comes to converting followers into leads, you're choices are limited and Social media has become more competitive today then ever before. So,here are some the best practices to follow to generate lead on social media.

1. Be Selfless:- Create content that is incredibly customer focused, way too many businesses create content that is totally business focused and essentially it is an selfish content rather than getting into the mind and shoes of the person you are trying to connect with, you need to entice your audience, provoke their thoughts, excite them or appeal to their emotions.

So, put some time researching and crafting which type of content is your potential customer looking for and Create content that's going to resonant and provide value to your market.

1. Video marketing: - Companies that include videos in their marketing gets higher click-through rate and conversion rates than companies not using such strategies.

Just not because it's the latest trend, but also as video are a very versatile and profitable digital marketing tool. As more than one-third of online activity involves watching video which encourages more social share, using video for your business is more likely to engage a lot of new consumers and valuable information can be easily explained.

1. Learn from your analytics: - The core of marketing is analyzing each activity. You need to keep a record of what's working and what's not using your analytics.

If your aim is to get more leads then you must focus on link clicks, lead submission. Or, if your aim is to achieve brand awareness your focus must be on share, comments or retweets.

If you won't know if you're doing the right things or if something's wrong or if things are going well and you just need to give it more time on tracking the right metrics.

Track metrics like number of new fans, competitor’s growth and engagement of your content and you'll get a good idea of if you're growing or not.

1. Become an invaluable resource: - If you help someone, they're going to want to help you in return; there are lot of different ways that this can play out on social media marketing.

A great way to help others is to hold an AMA (ask me anything) which helps people interact with you and helps in building strong relationship with your potential consumers. If you take this opportunity to provide detailed answers to people's questions, you could get a lot of traffic in return.

Contests/challenges, Brand vlogging, Event coverage by getting live are some of the examples you can carry on to engage you're audience.