Black and White SEO Services

SEO is a highly competitive field, and in a very short period, SEO services sprouts as if mushroom-offering services to who knows who and so are the Spammer. Spam also known as junk and unsolicited emails, postings, advertisement that tends to waste people’s time is rampant in many social media sites.

There are always two sides of the story.  Search engine optimization (SEO) and Spamming are utmost trending and comes hand in hand, a booming business for the SEO specialist and freelancers who tread on black and white means to give clients their hearts desire, high ranking places in the World Wide Web. Yes, there is money involved, in fact a huge bunch of fortune for some who had already planted their roots deep in this type of business.  There is one notion that gets more emphasis in this editorial piece, and this is the SEO specialist’s strategy in optimizing their client’s website by white or black SEO techniques, more specifically spamming. 

SEO defined as an art and the process of building or increasing a certain website visibility in the search engines.  Their main goal is to increase the number of people who visits the certain website as this may result in higher chance of gaining more income in their line of business. With this, two main type of strategy evolved over time, the White Hat SEO and the Black Hat SEO.

The White Hat SEO addresses to human audience and abides in search engine policies and guidelines; utilize keywords, back linking, link building to improve link popularity, and writing articles content for public reading. This type of strategies respects moral issues and concern of almost every aspect involved in social media marketing.

While Black Hat SEO referred as unethical SEO, which go against, search engines rules.  It uses keyword stuffing, invisible text, and doorway pages.  It is also link with spamming, the unsolicited marketing type of SEO services. More and more web developer and freelancers use these type strategies because of the easy and fast outcome of marketing and increasing page rank of their client’s website online.

As of now, cyber economy is much more available and accessible to the public where buying and selling seems to happen in just one click of a button.  However, for every business deals, trust seems to mediate in between.  Everyone is a stranger in cyber web; nobody uses their true identity any more thus, jeopardizing the trust and increasing the risk in every transaction. Everything ends in black and white as they say. But does these moral issues still affect specialist who plays the major role in filling our world with electronic junk while others call it informative posting? Spammer and scam are almost in unison to its meaning for they seem to lurk and grab every opportunity that defeats the true meaning of business trading. It is a moral dilemma, SEO seems to be trending in the online jobs and home based work these days.  Everybody takes its own share of life’s pie. Most end up scammed/robbed of their money and whiles others take more to those less fortunate ones caught in between their claws of lies and deceit.