We build websites for users or search engines? I think webmasters who opt for search engines are lagging behind because ultimately its the users who really are the true asset for websites rather than search engines.
We come across a number of websites everyday, some are truly fascinating, some are dull and some are mediocre type. One of the most important factor often overlooked by webmasters is to build a website which really deserve top rankings at the search engines. Search engine's jobs is to rank the best, fully functional and informative websites first and the rest comes later. You should really cross check your website against these parameters and see where you are lacking. In my opinion Search Engine Optimization comes second and usability should come first when designing your websites because usability represents how easy your site's design, navigation, architecture and functionality influence your visitors. The idea behind is to make your visitor's presence more comfortable while he surf your website. The overall layout and the graphical elements used in website have a very strong influence on how usable your site is. Design variables like contrast, colors used and visibility constitutes the overall layout of a website. Separation of unique sections like navigation, content, advertisements and search bars is also an important factor as use can make difference between site's elements. The next is navigation system of a website that guides user to both top level and deep pages. Site's navigation is a very important factor for both search engines as well as for visitors. Provide users with navigation system like breadcrumbs, alt text for images and the anchor text which will tell use about the page when he click it. Now comes the content which is a unique parameter upon which your search engine ranking depends. The accuracy of information along with the quality of the content influence both visitors and search engines. So try to build a website with great content, good navigation and user friendly design and you never have to bother about your rankings in search engines.
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