A company blog is a big part of
setting up an SEO campaign for a company. A company blog is a crucial building
block for companies who want to build traffic for their website and expose
their brand online. In my opinion, a company deciding to have a blog is like
rolling over and offering their vulnerable underbelly to their consumers. It’s
a chance for companies to loosen their neckties and show their personal side in
a professional atmosphere. That can either work for you or against you
depending on how you use your blog. It is important to keep in mind these tips
when writing a company blog, to ensure it doesn’t backfire against your company
image.
Posting regularly is a must. You can’t create hype
around your company by starting a blog, gaining readers and visitors and
then let it fizzle out. Make sure you’re providing something substantial
to your readers on a regular basis, to give them a reason to visit. Don’t
copy other posts you find on the Internet. Discussing similar topics is
understandable but make sure you personalize it and make it your own. If
you have to discuss something you found on someone else’s blog, make sure
you give them their due credit.
Never use the blog to snub another brand or company.
True, a blog is a place for one to jot down their true feelings, thoughts
and opinions. However, you have to keep in mind that EVERYONE will be
reading your Company Blog. Your competitors, previous customers, prospective
customers, business partners and investors all can read it, so it’s
important to maintain a certain sense of responsibility regarding the
material you put on your blog.
Have entertaining material. A blog can be a platform to
showcase interesting videos, field advice, pictures, updates, theories in
your line of work, breaking industry news, and much more. People should
take away the idea that you are up to date in your field of work and are
under a constant state of research and development when it comes to
working. Impress people by showing that you’re on top of your game!
Don’t ramble on when writing a post. People get bored
by long drawn out write-ups easily. So try and keep your posts on the
shorter side. Limit your posts to around 500 to 700 words per entry. It
helps to have colorful imagery incorporated throughout your post. For
example, if you are explaining in your post how to use a program it would
be recommended to include snapshots to make it easier for readers to
understand what you’re writing about. It also gives a clean and attractive
look to your posts when you are able to break your paragraphs with
interesting images related to your write up.
Use grammatically correct English. Just because this is
a personal aspect of your company, doesn’t mean you can forego all the
usual literal parameters. Sure, you can give your blog post a casual touch
by delving in a heart-to-heart write up for your consumers and clients.
But make sure you have grammatically correct sentences and proper
diction.
Don’t take undue advantage of stuffing as many keywords
as possible in your blog posts. Sure you can do that if you want. But
users will see through this façade and stop visiting your company blog
when they realize you’re not keeping their interests in mind.
Be careful when promising something on your blog
postings. There are a lot of companies that choose to utilize their blogs
to reveal product release dates. If you don’t end up fulfilling
those promises it will look pretty irresponsible on your company’s part.
Make sure the look of your blog correlates with your
company website. Having a one theme for your company blog and another for
your company website looks very amateur and disorderly. Logos and company
colors, should be similar throughout both the websites so visitors can
identify with your brand easily. You should host your blog on your
domain.
Ensure your blog has the option for visitors to leave
comments and feedback. This is crucial to your blog, as it gives you the
opportunity to directly communicate with your consumers. Consumers will
feel they can relate to your brand if their voices are being heard and can
address their concerns.
Install Google Analytics to track down how many
visitors you had each day. This will give you an idea of how company
blogging is working for you. You will be able to review the effect of the
enhancements or changes you make on your blog to see what does and doesn’t
work for your Company Blog.
