There are many onpage ranking factors AND offpage ranking factors that can cause search engines to ban your website.
many websites still get away with doing some of these things. They don't help your rankings and are simply a waste of time,
so don't try them.Sooner or later search engines will catch up to these websites and will remove them. It's just not worth
the risk, when doing them doesn't help your ranking to begin with.
Hidden Text - Hidden Text is simply text that users can't see when they visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without it
interfering with what the visitors actually see. Yet, the search engines can still see hidden text.For example, let's say you have a white background on your website. If you wanted to hide
text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.I did a quick search in Google and quickly found an example of a website using hidden text.
These are keywords that they want to rank well for and want the search engines to see when they first visit their website. Yet, they don't want their visitors to see this text. So, they've made
the text white, to blend in with the background. If you go to Google and enter "fat loss", they actually rank #1, but it's definitely NOT for this reason.
Link Farms - You could actually drop hundreds of search positions without even knowing what you've done wrong!That is why it's very important to keep a close eye on who you're linking to. If you a do a link
exchange with a website, check back to that website every once in awhile to make sure that they haven't been "gray barred" by search engines.This is one of the top reasons that people get penalized by search engines, and the sad part is, they
have no idea what
Alt image tag spamming - This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their
website.The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is
often used for blind people. Alt image spamming is something you want to stay clear of. Using alt image tags are good,but you can't overdo it.
Meta Tag Stuffing and Title Tag Stuffing - don't use same exact keyword into their meta tags.You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will
only dilute the effect.
Those are just a few of the things that people are continuing to do online. These things will eventually get your website banned and will not help you rank well. It's just a waste of time
and effort, plus just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines.
