Engines and Spiders and Surfers, Oh My!
(Why search engine optimization is alive, well, and kicking – and as crucial as ever to the success and profitability of your business)By Aimee Cremasco, President, Word Associates“If you build it, th...
(Why search engine optimization is alive, well, and kicking –
Search engines also use hyperlink popularity to determine your ranking. This means that it's important to have as many links to and from as many other sites as you possibly can. Talk with other reputable web sites —that relate in some way to yours —about a link-swap campaign, wherein each of you will provide a link to the other’s site. The bonus to this is that each time someone visits this web site, they'll see the link to your web site, which can increase your traffic results.
Needless to say, search engine submission is vital to your online campaign as well. Your primary focus should be getting listed with the top 20 search engines, which are the most heavily trafficked. More than 97% of all search engine traffic comes from the 20 most popular engines and directories. Once you've accomplished that, you can move on to some of the smaller engines. Being listing with the little guys will actually help boost your rankings with the bigger guys.
Why focus specifically on the top 20 placements? Rarely will anyone look any further — and if your prospects don’t find what they’re looking for in those first 20 spots (and what they’re looking for is you), they’ll simply try again with a different search.
As the public becomes more educated about the importance of SEO, the competition for top-20 rankings becomes fierce. If your web site is not search engine friendly, better step to it —without one, you'll be left in the dust… leaving your competitors to snatch up what could have been your profits!
If you’re thinking that getting these elusive top 20 placements on your own seems quite daunting (if not downright impossible), I don’t blame you. Which is why a wise and logical investment for many businesses is to outsource this important task to a full service SEO firm who makes it their full time business to optimize sites and achieve top placements.
After all, shouldn’t you let your SEO expert worry about these arcane (but very important) issues; and focus your own time where it’s most valuable…growing your business and serving your customers?
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ABOUT THE AUTHOR
Aimee Cremasco founded Word Associates in 1999. She has been writing for various industries online, and has experienced many SEO companies. Aimee recommends GuaranteedTopRankings.com, to all her clients. Aimee is not compensated for this recommendation; it comes solely from complete satisfaction in working with GuaranteedTopRankings.com due to their level of professionalism and up to the minute SEO knowledge.