Many online retailers are offering free shipping during this holiday season. Find out more about this phenomenon here.
Free shipping has become necessary for many online retailers
to better compete with their brick and mortar counterparts.In fact, many Boston
online marketingcompanies are recommending that e-commerce sites offer shipping
promotions to their customers in an effort to get some much needed customers
during the busy holiday shopping season this year.Providing free shipping has
become a necessity in this industry, so much that it has become a standard
offer during the holiday season.According to a recent New York Times article,
many online retailers are extending the dates where they normally offer free
shipping.The report goes on to mention how 90% of online retailers are going to
offer free shipping at some point of the holiday shopping seasons.Many
retailers are also extending the dates to which they offer this shipping
promotion.86% of those who offer free overnight shipping or two day shipping
will be extending these offers until December 22nd this year.Retailers are
always reminding their customers of this offer.In fact, many Boston search
engine marketingcompanies are seeing online retailers including the keywords free
shipping in the keywords that they target for their online promotional
activities on search engines.Even though this promotion is popular during the
holiday shopping season, free shipping is rapidly becoming a standard offering
year round for many retailers.Lower shipping rates by commercial carriers, as
well as lower costs of operation for e-commerce sites have contributed to many
e-commerce sites offering this to their customers.This trend is not surprising,
as according to a recent Market Watch report on online shopping by individual
consumers, the shipping options and their associated costs are an important
consideration by shoppers who buy online.It wouldnt make too much sense for
someone to buy a product online, but end up paying more for it because of the
added shipping charges which would result in it costing more than what it would
take to buy it in a retail store.This explains why economy class shipping is
now offered for free on many websites, especially when it comes to purchases of
large items, such as TVs, computers, etc.This is not only beneficial to
consumers, but also to others associated with the e-commerce industry.As a
result of offering lower shipping rates to commercial clientsArticle
Submission, shipping companies such as FedEx and UPS have seen a recent growth
of shipping for online orders.There are also many Boston web development
companies who have redesigned the websites of their clients in order to make
their free shipping offers featured more prominently on the websites of their
clients in order to attract more shoppers.
