Getting Keyword Exposure on Overdrive with High Value Content

One of the most important elements of achieving high rankings in search engine results and driving more traffic to the company’s website is the appropriate keyword phrase. This should be one of the more important talking points with your Toronto SEO company. In the earlier days of search engine optimization, one can simply load up web pages with targeted keywords and the search engines will rank your site along with the top websites.

However, things slowly got more complicated with the emergence of more advanced search engines. Content has to have more than just the keyword phrases that people usually use in searching your site; you must also exert all efforts to provide the right information and value to your target audience. This means that SEO has evolved from the simple job of keyword stuffing into a more cerebral task. In fact, the old school of SEO philosophy can even get you into serious trouble with Google as your site can be penalized or even banned.

So, the big challenge for today’s providers of affordable SEO service is to find the right way of getting more keywords into the content without inviting trouble with search engines and sacrificing content quality.

Below are the best ways of maximizing keyword exposure for your content that still deliver value to your readers and earn you enough points to get a higher ranking from search engines. You must remember the basic rule in SEO – optimize an article or page with not more than 3 keyword phrases as going beyond this limit effectively results into the dilution of the impact of the keyword on your site’s rankings in search engine results.

• Keywords must be properly spaced in the content. Use them separately in paragraphs and sentences.
• Use quotes that have the keywords in the first person
• Use keywords in subheads and bullet lists
• Organize your content into sections
• Add a “more information” link toward the latter part of your content
• Use keyword or keyword phrases that deliver a contrary message
• Use “stop” words to go with your keyword to present a more solid message
• Create pages that are keyword-specific
• Combine keyword phrases to avoid being tagged by readers as resorting to keyword stuffing
• Add descriptive phrases to your keyword to make it sound natural
• Find ways to include your keyword or keywords in customer testimonials.