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Importance of Keywords for Search Engine Optimization

Proper use of keywords can really play a major role in deciding the position of a website in search engine. If relevant keywords and keyword density is used, you can expect search engines to give you high position.

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For every website striving to rank higher on search engines, it is very important that its optimization should be perfect. The keywords to be targeted should be smartly identified and utilized to optimize the pages of the website both in the header tag as well as in the body tag of the pages. The site should not only be search engine friendly but it should also be useful and interactive for the website visitors.    

 The SEO services working for your website can play very important role here. There are many aspects of Search Engine Optimization which can be crucial in the performance of a website. The majority of website traffic comes from SERPs (Search Engine Result Pages). The traffic to the website through search engines is called organic traffic, and if you wish your website to be on top of the search results, both On-Page and Off-Page optimization should be perfect. Too much use of targeted keywords or keyword phrase can spoil the ranking of the website. Search engines can consider this as spamming and may even ban your website. Few tricks for effective use of keywords for a better SEO service are given below:

1)      Keyword research: The targeted keyword should have an ample amount of search count. Also if you are planning to target more number of keywords, you should distribute them in different pages of your website. Targeting same keyword from all the pages is not advisable. They should be uniformly distributed throughout the website. Also the content written in the page should target these keywords and they should be uniformly distributed through the page. 

2)      Highlight keywords: Putting the targeted keyword in header tags is a very good idea as search engines give preference to header tags. But care should be taken as too many header tags in a single page can be regarded as spam. So ideally 1 H1 header tag, two H2 header tag and two H3 header tags is advisable for a webpage. Also the other keywords can be highlighted using b or strong html tags. This tells search engines that the words are important and the page has been targeted using them.

3)      Keyword density: Maintaining a proper keyword density throughout the webpage is essential. Too much use of keyword can be fatal and so should be avoided. Maximum 2 to 3 times a primary keyword should be used for every 100 words in a webpage. It should also be uniformly distributed and should not be concentrated at the same spot.

A proper implementation of keywords in a webpage can be very effective in search engine optimization. Research should be made before implementing as improper use can be fatal for a site and can even lead to banning of site.

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