Local SEO is not limited to neighborhood. Practically any business can take advantage of local SEO’s benefits.
The importance of local SEO has grown with time, leading many entrepreneurs to focus on their strategy for their inbound marketing campaign. The early birds who realized regular local optimization strategies, went ahead to make a kill and took this opportunity to increase their efforts even further.
Over the next few years, it is anticipated that local SEO will have a greater impact and will be more useful for businesses.
In recent years, Google has favored towards newer, smaller, agile companies. While most of its ranking biases have to do with a brand’s history and authority, Google strives to give the people nimbler and popular brands.
Google enables small enterprises, who have limited access to resources and have the potential. Historically speaking, Google has released free tools like Analytics, Webmaster Tools to business owners so that they can increase their online visibility.
Google gives people individualized results. Its customized predictive search features are relatively limited as of now, but the search engine is able to generate specific results based on the profile of the person who is searching. As long as one is logged in Google, one search history and geographic location both play a significant role in the results..
As Google evolves, the demand for individualized results will increase and the importance of local SEO will grow.
Each year, the percentage of online searches performed on mobile devices has grown dramatically. With the launches of wearable devices, like the Apple Watch, users will start using mobile searches even more frequently.
Due to this searches based on proximity will become extremely popular. Wearable devices will drive a highly sophisticated geographically relevant network of information and lead to the merger of digital and physical worlds.
Every year, millions of new sites are created. Out of these, few thousands of new businesses stabilize and will go on to form formidable enterprises. Due to this, potential search visibility is actively dropping in many areas. Newer features such as Knowledge Graph are overshadowing search engine results pages and good old long-standing blue chip brands dominating the national search landscape.
Competition is increasing at a break neck speed, so business owners will be forced to find smaller target zones in order to achieve relevant visibility. This will be achieved by optimizing locally, so local SEO will only grow in importance as competition continues to increase.
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