The no. of visitors a website has is directly linked with content of the website. It is the quality of the content that will persuade the visitor to stay for a longer time and to return later. It is also important to implement SEO Strategies for the content of your website so as to maximize the site traffic.
Whether the website you are designing is for a sole proprietor, entrepreneur, not profit organization or a small to medium sized business, the rest of the content on the website should be geared towards promoting new business from visitors. You ought to provide ample information about the person, organization or company and all the skills, talents, work, services and products available plus anything you can think of that will benefit the visitor and positively impact business.
The very success of an online business depends on the number of targeted visitors the website is able to attract. There are various strategies of course to attract visitors to your website but once they are at your site, it is your content that should grab the attention of the visitor. It is the quality of the content that will persuade the visitor to stay for a longer period of time and possibly bookmark your site to return later. A targeted visitor will not be interested in Content however good it might be if it is not related to the theme of your website. Hence the importance of content and top priority should be given to it. It has to be of quality, unique and relevant to the theme or topic of your website. It should be easily understood and appeal to your target audience. Your own articles will also reflect your personality, honesty and helpfulness. If done sincerely it could boost your image in the eyes of your visitors who could end up as your customers. It is not only the search engines but your repeat visitors too would love fresh useful content. For example your website is an SEO based site like SEO Solution India. Then the content should be SEO optimization specific.
Having good content is one thing but ensuring that your website appears high in the Search Engine results when people search for your products and services is a different kettle of fish altogether. To make this happen you have to choose the right keywords or phrases related to your website and which searchers will use to search for your products. The importance of content that is of quality and unique is that, other websites will want to link to your website thus providing their visitors with a good website experience. There are special SEO strategies that you should adopt such as placing your keywords in the title of the page in H1 tag, having sub-titles with keywords in them and placing your keywords or phrases judiciously in the content. Do not be too enthusiastic and place too many keywords in your content pages. Suppose for a webpage you are using SEO Solution India word to many times Search Engines consider this as keyword stuffing and could penalize your website. Anything between 3 to 5 percent of the content of the page is generally acceptable. The importance of content to your website must now be obvious. It is absolutely necessary for your website to offer visitors what they are really seeking and if you do it right you are bound to get a regular stream of targeted traffic and a boost in sales.
The author is a technical and web writer. He is running his own website development and SEO business. To know more about him you can log on to- http://seosolutionsindia.co.in/
