Search Engine Optimization (SEO) is the art of coaxing search engines in
to driving traffic for specific keywords to a particular website.
There are two approaches. Paid or organic inclusion.
Paid SEO is the most straight forward method, as a webmaster pays for
traffic in the form of advertising. By buying Google AdWords or paying
for banner ads, traffic is driven to their site. While anyone can buy
ads, the trick is to maximize the efficiency of these ad campaigns by
carefully controlling placement so that each click paid for is actually
within the target market. With some AdWords campaigns exceeding $100k
monthly, it is self-evident why a campaign manager is necessary to
ensure the efficacy of each paid click.
Organic or natural SEO strategy is a multi-faceted discipline that seeks
to place a website as high as possible in search rankings for relevant
keywords. Content strategy, link building, accessibility, and
competitor analysis are the corner stones of any good organic SEO plan.
Organic search engine marketing is critical to the success of any
online business.
A competent web design agency should develop websites to be easily and
completely read and indexed by search engines. This guarantees that your customers can easily find you. Additionally, employing
organic SEO strategy from the ground-up has the added benefit of
improving accessibility, increasing the base of users who can view your website.
Felix Hazel is a photographer and web designer. He holds degrees in
business and marketing and has taught workshops on both. His only vices
are reality TV and talking to his cat.
