Jewelry, brand, culture and customer

When it comes to jewelry, many big brands such as Dior will appear in customers’ mind. They are famous for jewelry quality, customer service and long-standing company culture. For any lampwork beads wholesale supplies, those three factors play vital role in keeping company survival. However, it may be not enough to make a brand grow into a famous and good brand for customers to trust in. Think about this, you are a customer, will you pay money for a brand you are not familiar with, and even it will cost you a lot?

Actually, the most impressive experience of brands would be in some long-established beads charms. All over the world, jewelry making supplies of hundreds of years are countable, let alone some company in specialized field, such as gold and diamond. How can they control business in so many different regions since those different places have different culture and religions? First of all is to cooperate with other allies to optimize resources and plan the market share.

Second is to make the product localization. In other words is to cater the fashion trend. A good example would be McDonald and KFC. Third is to make the product diversified. Jewelry companies cannot stay at the same place; they should move on and make changes. If you are doing tube beads line, you can expand business to necklace or even field related with it. Or the consumer would be bored and turn to other suppliers.

Culture counts a lot. Culture is the guild line under which the companies run. In terms of staff in the company, they will be guided towards the same goal, efficiently and effectively. In terms of the consumer, long-standing culture would be a good advice on buying jewelry, because they are endowed with good reputation and high-quality jewelry making. What’s more, culture is the belief that can serve customer well. However, it is advisable to change the company culture when the company’s culture cannot make it survive.

Solid customer base say a lot about the brand. A brand can be famous, but they can also be bad famous if no one would love to buy it next time. Here means customer loyalty to a brand. Solid customer base can further strengthen the brand
reputation and, moreover, attract new customers to buy the product. If the companies want to survive in fierce competition, they should know how to market product. And that come back to the product itself, in connection with high quality
and innovative design.

Jewelry and pendants for jewelry making lie in the cooperation of those three factors. You get your help from the customers, who is attracted by your product. Your product is produced under the guide-line of company culture. This is a circle.