Did you know that many search engines check to see when you last updated your site.
Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant - the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.
Keeping your website content up-to-date not only reflects your organisation in a good light to visitors, it can also help you climb the search engine rankings. Adding news features is a great way to tell people who come to your site about how great your business is doing. Keeping your website content up-to-date not only reflects your organisation in a good light to visitors but also makes it look like its cared for and updated regularly.
Simply adding news features about anything that’s happening in your business can help keep your site up to date and also keep your customers more informed. Whether that’s telling customers and suppliers about big orders you’ve won, any new products or ranges you have, or how your company will be affected by a recent news story or if you’re doing really well any awards you’ve won or are nominated for.
Just by displaying and featuring a new product or adding to a range you could find that this is the first time someone has realised you actually sell that product or service.
So, other than adding content what else can you do to optimise your site.
The tag on the page (this is what appears in the top bar of your browser when you are on that page). This is probably the most important place you should put your keywords, although many businesses only include their company name in there. For example, for a Plumber in Gateshead, instead of the tag saying “Joe Bloggs Ltd” it should say something like “Gateshead Plumber, Joe Bloggs Ltd”. This should also be repeated for headings. It is important also to have your keywords included in your copy on the page but a warning to the wise don’t make this too obvious as it may not read well.
You should now have a basic understanding on how you can increase your conversions through Internet Marketingand Web Design Newcastle. So what are you waiting for, get updating your content now.
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How to get visitors to your website and turn them into paying customers in 3 simple steps
Internet Marketing is not as complicated as people think, in fact if you know what your customers are looking for it can be very straightforward.
