You only need to take two steps for a successful
keyword strategy campaign:
some webmasters back in the early days of SEO thought that
stuffing all available areas full of keywords was the way to rank highly in the
search engines. However, these early black hat SEO techniques weren't
completely successful because the keywords often didn't match the actual
content on the page and mislead both search engines and users. However, those
early black hat SEO techniques were almost on the right path because keyword
optimization is important in helping your site rank well in search engine
queries.
In this installment, you'll learn
the white hat SEO top-left-down method of keyword optimization that helps you
choose and optimize the right keywords for your site. And you'll get information
on other white hat SEO strategies, and learn how to address infrastructure
concerns to improve your site's attractiveness to search engines.
You only need to take two steps for
a successful keyword strategy campaign:
Keyword selection: Determine
what your pages offer. Then determine which words your potential audience
might use to search for your page and create keywords based on those
words.
Keyword optimization: Apply
these keywords to the appropriate pages (3 - 5 keywords per page is the
recommended amount) and optimize from the top left, and then down. Often
this will be the first 200 words on your page -- title tag, headings,
abstract, and such.
