The field of search engine optimization is highly dynamic, and it is continuing to evolve rapidly with every single passing day.
Now that the dynamic nature of SEO is established, it is more than important to keep up with the changes in Google’s search ranking algorithm. Know about the best SEO services.
The golden factor of all time, Content is still the ruling King.
Nothing can compromise the quality of good content. Every single time quality defeats quantity. So instead of focusing on the word count of your content, try aiming in producing good quality content. The content should have some actual facts and not just anything randomly stated. However, there is no clear thumb rule indicating the optimal word count of content as every subject is different from another. It is noticed that comprehensively written, precise and crisp content, which are relatively longer has higher google rankings when compared to the ranking of the short articles.
Maintain a freshness in the content
The New Google algorithm, the Google Freshness Algorithm is the turning point of the game. Google is biased toward new content and makes it a point that some of the SERP feature results which are up to date.
So if you have a website with loads of content but most of them are posted quite sometime back, updating those content can make a huge difference.
Keep the Backlinks up and healthy
Backlinks remain one of the important factors which affect the ranking of a website in Google's algorithm. The more a website has backlinks from high authoritative links, the chance of ranking higher on Google’s Search Pages is better. Also, thoroughly go through the quality of the backlink before adding backlinks to increase the quantity. Do make a note that the Google algorithm also takes into consideration the quality of the backlinks more than the quantity.
The speed of the webpage
It is quite an obvious fact that any website which takes more than 2 to 3 second to load, the visitor automatically jumps to another website closing the other. Google aims to provide the best user experience, and the speed of a page is a crucial factor. Take help from the best SEO services.
User experience is as important than any other factor
As Google keeps on evolving by the day, it does not forget about user experience. No matter what, google focus on proving the best user experience to the visitor. It is hard to pinpoint the accuracy as to how much does user experience matter, but it is definitely important enough to change your ranking overnight.
Experience on the Mobile
Since Google’s announcement of Mobile-First Indexing, it is not wrong to say that a website’s compatibility with a mobile phone directly impacts the website’s rankings on the search engines. Since mobile users surpass the number of desktop users, websites are concentrating to prioritize the mobile version better to enhance user experience more than ever. Get the most of cost-effective SEO prices.
As Google is growing, so is the aspects which affect the rankings of any website. It is important to stay updated so that the rankings do not affect the website.