Maintaining High Keyword Ranking Requires Continued Focus and Effort

Maintaining high keyword ranking in the search engines is a never-ending job. It is a continuous process that keeps going even after you get into the top 10. If you do not touch your site after that, you could easily fall out of the top 10 of Google. So what is required for maintaining high keyword ranking? Here are 2 tips that work:

#1) Keep producing new content

If you are going for a reasonably competitive term, there are many sites that will be targeting that same term. Your competitors are not standing still, and neither should you. One of the best ways to stay ranked is to keep producing new content. This is because Google likes sites that are continually updating themselves. If you get stagnant, you could easily fall out of the rankings.

Also, continually producing new content allows you to rank for new terms you are not already targeting. This is important for getting more traffic as well as maintaining the traffic you already have.

#2) Keep getting new backlinks

Backlinks are the most effective way for getting ranked in the search engines, and staying ranked. If you are not continually getting new links to your site, you could easily get passed by your competitors. Just make sure they are high quality links. It is possible to get ranked by having tons of low quality links, but it is a lot easier to simply get a small amount of quality links.

Where do the best links come from?The top ones come from article directories, forums and blogs. These are the best sources of links because they all have the potential to bring in traffic, as well as get you backlinks. If you include quality content with these sites, you can actually establish yourself as an expert and improve your reputation, while at the same time helping yourself get ranked.

In particular, focus on getting links from article directories. These deserve a special note. This is because if you submit a quality article, it can get picked up by other webmasters and posted on their sites, along with your resource box with links to your site. You could potentially get 10s or even 100s of backlinks from the same content using this strategy.

Maintaining high keyword ranking in Google is not a one time thing. You have to keep working at it if you want to stay in the top 10, not to mention get ranked for new terms. Use these 2 tips, and you should stay atop Google.