Talking about SEO, you may hear a lot of common strategy and tips like On-Page SEO, link building, keyword research, optimize your post for a target keyword, keyword density, and more. Yes, those are important, but do you ever know there is a very important factor to improve your site ranking that rarely empathize on? It's website speed.
Talking about SEO, you may hear a lot of common strategy and tips like On-Page SEO, link building, keyword research, optimize your post for a target keyword, keyword density, and more.
Yes, those are important, but do you ever know there is a very important factor to improve your site ranking that rarely empathize on?
It is website speed.
Look, Google main business is a search engine, which is about the user experience, and a slow website hurt user experience because nobody will like to wait more than 5 seconds for a website to load, most of them will just leave your website, which causes your website bounce rate to increase, and that’s a bad signal to Google.
Based on the study, 28% of consumers said a slow website is the most frustrating aspect when comes to shopping online.
That means not only your website ranking is affected, but the web traffic and conversion rate will also be affected and drop significantly due to a slow website.
So, if you want your site to rank higher on Google, you need to know how to make the website faster, I am talking about less than 5 seconds load time for minimum, of course, the faster the better.
With that in mind, start focusing on optimizing your website speed now to make it run faster for better ranking, free organic web traffic, and revenue.
There are many ways you can do to improve your website loading speed, like using a lighter theme, make sure of caching, get a fast hosting, and more.
To know the current speed performance of your website, you can use speed performance testing tools like GTmetrix, Pingdom, WebPageTest, and Google’s PageSpeed Insights. These tools are very useful in helping you to optimize your website performance.
You can refer to the recommendation sections of these tools to identify your website issue and fix it accordingly, once most of the issues are fixed, you should be able to get a better load time and PageSpeed score of your website.
Do it now and do not wait.
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