Pay per Click advertising exclusive online advertising medium
Pay per Click is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked.
To optimize the pay per click advertising plan there are certain steps to be followed. These steps contribute a lot in the success of the campaign.
Keep track of keywords: on a macro level, keywords attract the visitors towards the relevant site. In case a particular keyword is not responding then accommodate it in the more useful formulation or place so as to attract high traffic.
Use persuasive keywords: Make a track record of all keywords. Persuasive dialogues are always helpful in convincing the visitor who is visiting the site. The language should be such that the visitor gets converted to positive customer positively. Along with persuasive language, website should contain persuasive architecture to grab the customer’s interest.
Selection of keywords carefully: Keywords should be such which are based on buying process of that particular product or service. Most people are buying the different stages of the same product. It is therefore better to highlight all the possible variations to attract various stage products.
Types of target visitors: The three basic characters of the online visitors are those who are there by accident. They kind of create their own space by clicking up on the USP of the product. Then there is second category of typical shoppers who want to have the product or service as per their requirement. The third category is filled with window shoppers who have to be offered a strong marketing tool depending upon their requirements and preferences. “Know your customer” is the basic fundamental of the pay per click marketing.
Keep your fingers crossed: Some visitors turn back after making relevant enquiries. These visitors are known to return after certain period of time. So designing of the keywords in a website is particularly very important to make pay per click a successful advertising campaign.
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