Schema Markup and Why Itís Essential for SEO in 2020
There are many things that are important about SEO. The problem is that there are new things around search engine optimization that not many people understand. Things that can have an impact on the results of your website, your rankings, and traffic.
Schema markup is one of the relatively recent optimization techniques for SEO. But, not many people understand it yet. This is because this is a relatively new aspect that not many people know about. With this information and guide, you will get to know Schema markup better and will know why it is important for search engine optimization.
What is schema markup
The first thing that you need to know is what is the schema markup. And, what is making it different from the other search engine optimization tools.
Schema markup is also known as Schema.org. This is the latest technology and inventions of search engine optimization. It represents the microdata of your website’s content. Basically, the microdata is added to your web pages so that search engines are reading your content and website easier. It works on all the different search engines.
Is it important for SEO?
Now, the question on everyone’s mind is, does schema markup really matter for SEO? Or, is this just a new and more advanced way of doing things?
As any award winning SEO company will point out, It is important for SEO, but there isn’t any proof and statistics that it really is working and making SEO better. This is something that you need to make sure for yourself. These are some of the benefits of making use of schema markup when it comes to search engine optimization.
Increases the chances of your site featuring in rich snippets
The first benefit is that it provides rich snippets for your website design. Meaning that it basically making your website look better and more professional at the search engines. Standing out from the rest with meta descriptions and titles that is better and more interesting.
This is important because of the many different types of results of the same product in the results. With yours standing out, it is going to make yours better and more likely to be used.
Improves Click Through Rates (CTR)
This benefit in driving organic clicks is basically the same as with the previous benefit. It is making your google result look different, more detailed, and unique. Meaning that it is original and standing out from the rest. This is particularly important for those who operate an e-commerce website.
It ensures the same results as with the previous point. That clients and customers will be more likely to click on your links than on other links that don’t have as much detail on their meta descriptions on the search engines.
Strengthens your regular SEO efforts
At the end of the day, it will boost your normal site SEO. With the on-page SEO, getting more traffic and starting to make more sales. Getting better results as other companies with the same products and services.
One of the reasons why it will boost your normal site is because not many people are making use of this method. They aren’t familiar with it yet. Ensuring that you are getting the best results and you will be the one that is getting the value for money and the results with a successful website.
Schema markup is one of the latest SEO advancements. Some are still unsure about what this will mean for their websites, and if this is really beneficial to their search engine optimizations. There are reasons why this is something that you should try. But, it might be recommended that you are making use of a professional to do this service instead of you doing it yourself. This is the only way that you are going to get the best results.
If you need assistance optimizing your website using schema markup, contact an industry leading SEO company today.
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ABOUT THE AUTHOR
Nancy Whitman is a contributor to multi-award winning Gold Coast based SEO company, SEO Web Logistics.