Search Engine Optimisation: SEO Start Up, Landing your First Clients
Starting a search engine optimisation business from scratch can be an extremely overwhelming and daunting task, especially if it is your first time. Establishing contacts and connections can also be extremely time consuming if you have no prior marketing and sales knowledge.
Below is a useful guide to help you get your first clients and to get your SEO / SEM business off the ground. Before I begin, please keep in mind that “word-of-mouth” is king, get the word out, talk and mention your business to whomever, whenever and wherever. Remember, the more exposure you offer your business, the more chances you will have landing that first deal.
Search engine optimisation marketing and offline selling tips:
a. Local newspapers – place a catchy add.5. Join your local chamber of commerce, meet business people and discuss your SEO business. Offer them a FREE brief website analysis / proposal on their website and show them how you can increase their online traffic and sales.
6. Referrals, referrals, referrals and partnerships. Speak to web design / web development and ISP companies, form partnerships, offer them commission if they refer companies to you.
7. Last but not least: There is nothing like cold calling. Go straight to your source, bypass the marketing manager, do not collect $200, and head straight for the decision maker. Again, as in tip #5, offer a FREE SEO website analysis.
Follow these steps and you can be sure that you’ll be on your way, just stick to your guns and persevere. Deals and contracts may not rush in overnight, however you can be sure sales and new clients will come about in a short period of time. Best of luck!
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ABOUT THE AUTHOR
Ilan Touri works for SEO Sydney, a team of search engine optimisation specialists. He has worked on many projects and offers search engine marketing services to companies in Australia. For further information, please contact SEO Sydney.