Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Search engine optimization, (in the industry known as SEO) is simply the use of search engines to generate traffic to a web site. It can also be used as search engine marketing strategies. SEO usually means attaining a higher ranking in search engines and directories via changes to your site code to make it more relevant and therefore more search engine compatible.
Search engines will often base their rankings on relevance and specific rules so if you conform to those rules in the way your website is set up, you can attain better rankings. A search engine might look at multiple factors when deciding who ranks first based on specific key words so when you optimize your website for specific key words or phrases, that’s how your potential customers or target audience can find you. SEO services companies are knowledgeable and skilled in these areas and can help you get the rankings that you want.
Marketing and SEO are not the same thing but they are similar. Some people know a little about marketing or a little about the Internet and how big sites like Yahoo or Google work. Those companies can help you do what it takes to reach more customers. By enlisting the help of a company, you can be more likely to reach your target audience.
There are various ways to get noticed online. PPC is an option for some. PPC stands for pay per click and involves advertising dollars that target specific key words. If you sell computers, you may choose to appear on the search pages for surfers who search on the word “computer”. This means that you pay each time someone searches based on that word, or based on a budget that you set with the search engine company. read more….
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What is cloaking?
In cloaking human reading the site would see different content or information than the Googlebot or other search engine robot reading the site.
Doorway Pages
Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings.
Importance of Sitemap
Sitemaps provide a way for Web sites to specify what pages within the site should be indexed and what new content has been added. Basically, it provides a communication channel between the search engine and the site.
