Search engine optimization is a highly competitive field and selecting the right company to handle your SEO campaign is one of the most critical decisions you will make when building a successful website. Find out what you should look for in a SEO company.
It has become standard practice that if you own a website you should have a search engine optimization campaign. As of 2006, 84% of internet users go directly to search engines. 94% of those users don't look past the first page of search result. This has made search engine optimization a competitive and highly skilled profession. The company you select to do search engine optimization on your website is going to be the most important decision you make for your website.
Finding the correct SEO company
There are thousands of SEO companies out there at the moment but only a few are actually ahead of the adoption curve. These are the companies you should be looking at to optimize your website. Their prices would not be as competitive as most companies but a good ROI should compensate for this.
What to look for
Track Record - SEO is not new, there are companies that have been doing it for more than 8 years. A company with a good track record is vital when investing in SEO.
Portfolio - A credible SEO company will have a portfolio of their clients and how they have helped them. Browse through the client websites and take note of certain things such as their Google Page Rank and if their website has been fully indexed by search engines. This is basic SEO.
Guarantees - SEO is not a fixed science. It is not possible for a SEO company to guarantee you a certain position in search results for your chosen keywords. Be weary of companies offering such promises.
Methods - Certain SEO companies use black hat methods to artificially inflate your website's rankings. While these methods would work at the beginning, they do not last and frequently lead to your website being blacklisted in search engines. This is about the worst situation your website can end up in.
Website owners invest a lot of time and money designing and creating valuable content, but if no one is going to be able to find it then you might as well pack your bags and close shop.
SEO is a slow and expensive process so always carefully choose your SEO company. Ask as many questions as possible before committing, you will be putting your website in their hands for the next few months.
As Internut's Projects Director, Vinay Gorasia has successfully managed SEO campaigns for small start up to Fortune 500 companies. All solutions
are custom designed to increase visibility online and enhance business
image. To find out more visit http://www.internut.com.my today.