SEO Agency tricks! How an SEO agency trick their clients

There are so many SEO agencies around and from experience I will discuss some of the tricks they play.

A legitimate Guarantee will be such as increase the number of visitors. Or increase in the enquiries. The search engine always changes algorithm and at any instance many SEO campaigns will be wedged by this update and your search engine placement will be instantly affected. This means it may fall or certain occasion may climb.  Google advises the business community not to trust an SEO company that guarantee you #1 position as this is basically mean the SEO company know someone inside Google who gives away Google secrets. Many SEO companies will scam you into believe that they can guarantee you #1 position on Google. This guarantee is the most false of all. If any SEO agency guarantees you #1 position on Google then you should immediately ask them how much control do you have over Google algorithm. They will simply be aware of you and know that you are not the person to be misled since you are not new to this game.

At the start of the SEO deal you need to be very careful what you sign up for. An SEO sales person will normally do the sale by signing SEO contract with you. You should be aware of terms of services and responsibilities assigned. e.g. who will develop the new web pages, who will write the content of pages, who will optimize the web pages and how many pages will be optimised, will you give the SEO Company the access to the web server? Payment details, keywords and so on…..

My special recommendation is to never ever stop the agreed payment. The SEO firm work too hard on your project if you stop paying them they can do any of the following:

·         Install viruses in your website server

·         Take away the optimised website and replace it with old non optimised website

·         Eliminate your entire website from Google index (your website will simply vanish from Google).

·         Take away your website from the server

When you meet up with an SEO dealer you must not attempt to decrease their fees as the SEO Company typically recommend the most excellent package to their clients, except the package seams to be too costly in this occurrence you will need to compare this package with other company’s package.  If you negotiate to obtain the deal with lower fess only few things that you do not want will happened including:

·         poorer value optimization

·         be short of of delivery

Poorer value optimization mean to rank high the SEO firm may decrease the number of external links to reduce the cost of your project. To make up for an equivalent of SEO ranking is to boost the keyword density and injecting too many keywords such as H1 & H2. Into your web pages e.g. if your company name is called ABC PTY, and target keyword is accountant in Sydney they will use H1 heading ” accountant in Sydney”. This practice will make your website look confusing as the visitor may think your company name is “Accountant in Sydney”. What I mean by “short of delivery” is the SEO agency will not give you the finest optimization practices by implementing only partial of the promised package as the SEO agency will require to makeup for the price decline. The SEO Agency will simply recommend you this milestone are completed and you will never know that it was completed. E.g. vital link building strategies is to list your website on the Yahoo director this will be charge $300.00 USD a review fee. The SEO agency can simply say we have submitted your site to Yahoo director and it was rejected. 

In conclusion I advise you to be careful on what SEO package you take and keep paying the agreed fees. This will keep you away from SEO agencies tricks.