SEO Packages - Image optimization tutorial

A short image optimization tutorial that will help how to SEO optimize web images for better search engine positions.

Image optimization  is an important part of On-Page SEO. Everybody knows that images have a great role in SEO and can improve your overall SEO performance.

As you browse internet you can find many websites with images named like this: “dsc3244.jpg”. That will not have any negative effects but, also, you will miss to get some positive effects. Off course, optimized images will not increase your positions to the sky but little bit. Image optimization is just one of hundreds factors, but by not optimizing many small factors your website optimization will be poor.

There are 4 most important image factors:

•     Image name
•     Alt attribute
•     Title attribute
•     Caption text

Image name:
Image name is, logically, the most important factor and you should optimize your image names to be SEO friendly and to shortly describe what on that image really is. As separator it is good to use “-“.

Example: “seo-packages.jpg”

Image alt attribute:
Image alt attribute is the second most importantfactor but be careful, do not overoptimize that. Do not try keyword stuffing and manipulating with this attribute. Just make it sounds normal.

A previous example was an image named “seo-packages.jpg”. A good alt attribute for that image can be "Affordable SEO Packages” or “Professional SEO Packages”.

Use of “alt” is to explain what is on that image. Another thing is that if someone’s browser or mobile phone does not support images, they will show your alt attribute.

Image title:
Title attribute should have a descriptive text explaining what is on that image. For a given example, it should look like: “Professional On-Page and Off-Page SEO Packages”. Image title is also shown on mouse over.

Note that image title is not so important for SEO but it is nice to have one.

Caption text around the image:
It will bring some SEO benefits if you put captions near your images. Text related to the image will show search engines that that image really fits where it is placed.

No need to mention that you should resize your images through PS or something and not via html.

Article Tags: Image Optimization

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