SEO San Jose : Sub-Domains Vs Sub Directories SEO - What Is Better?
SEO San Jose explains that Both sub-domains and sub-directories have their pros and cons. Therefore, taking help of a professional is the best option.
Both sub-domain and sub-directories are necessary for optimizing the search engine. These are structural elements of a website that determines the Google’s ranking result.
The sub-domain usually comes before the main domain. The URL, therefore, looks like: subdomain.domain.com
This tells Google and the visitors that the contents of the sub-domain are separate from the contents of the rest of the website. It is usually used for a business website where the blog is separate from the rest, which resides on a sub-domain of its own.
Unlike sub-domain that comes before the domain name, sub-directories follow the domain name, that is: domain.com/subdirectory
The syntax is not purely the difference between a sub-domain and sub-directory. There isn’t a rule which suggests what aspect of SEO tool to use. However, if the content is for a particular website, then sub-domains are preferred and if the content is general, then sub-directories are useful.
Usually, it is hard to determine if sub-domains are better for SEO as it depends on many factors. However, if one has multiple pages for a single keyword, then certainly having a separate domain is the appropriate option.
The number of search results per domain is usually limited by Google. For instance, if the domain with sub-directories has 10 relevant results, Google will show only 2 or 3. And, if there are 5 sub-domains, chances are 2 or 3 results per sub-domain. However, this might not work as Google cannot be tricked repeatedly.
Another important advantage of sub-domain is that one can put the keyword as sub-domain names. This is helpful to create a wide variety of topics on the website. Moreover, it also gives the keyword more weightage. The advantages of sub-domain are tangible for SEO. However, they are harder to manage and set.
There are primarily two main benefits of sub-directories. Firstly, one can have the keyword in the URL and secondly, if the website is doing well, any content in a sub-directory automatically benefits from it. The disadvantage of using sub-directories is that it bounds the exposure due to the fact that Google limits the number of search results per domain.
It is difficult to decide the appropriate tool for optimizing the website. Therefore, it is necessary to take the help of an expert for SEO San Jose.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Mike is a content developer and works for SEO in San Jose. To get more information and tips, get in touch with him.