If you want to come up in the top 10 Maryland search engine results, you had better use the word Maryland more than once on your webpage.
This article will be assuming you already have a company website that you want advertised in Maryland over the Internet. The techniques described will prove useful if you don't already have a website.
Search Engine Optimization Explained
The first thing we want to do is get your existing website optimized for the search engines. What is meant by optimized?
Keywords, search engines operate on keywords, keywords are search terms. Keywords are what a search engine user types into a search engine to find what they are looking for.
With that in mind, keywords are what you tell the search engine you want to be found under. When a person searching for a product or service types "service they're looking for", they're also going to type in the Maryland locality they live in.
Where do you put the keywords on your site? The title. Websites have more than one title. There is the url itself, that can be considered a title, there is the title of the page, and there is what shows up at the top of the browser.
So you get 3 opportunities to use the keyword, keyword phrase and Maryland in the webpage.
If you do not add "Frederick Maryland" to your company website or company blog, you don't stand much of a chance to being on the first ten search term results pages if your company serves Frederick Maryland.
If you want to come up in the top ten Maryland search engine results, you had better use the word Maryland more than once on your webpage. You had better use the entire keyword combined with the keyword Maryland if you want to come up in the top ten.
Why is that? Let's say a person needs a to find a printer to get business cards printed up. If they type "printers" in a search engine they are going to see links to where they can buy a printer. So they get smarter and add something to the search term, for example:
printers in Maryland
Which returns this result:
Printers Directory of Maryland Printers Directory of Maryland, Find or Locate Printers, toner, ink, cartridges, printer, cartridge, cards, inkjet, hp, canon, drives, digital, photo, ...Rather than try to beat the directory webmaster, I suggest you use the directories existing page rank to help your little (by comparison) printing company website to rank higher.
Incoming Links.
How does a search engine determine who gets to be number one and who gets to come in second and so forth?
The precise answer to that question is a tightly kept secret within the search engine head quarters, but it's generally known that link popularity figures prominently in the rankings.
The term link popularity warrants an article unto itself and is beyond the scope of this article. Google the term and see what Wikipedia says about link popularity when finished with this article.
There are two aspects of link popularity: The total number of other websites that carry your link on it. The quality of those websites.
If the Frederick News Post website has your link on it and the Washington Post has your link on it, which one do you think is going to carry more weight?
Coming back to the directory being #1 in the search engine.
As a local small business, you're not going to be able to knock that directory out of his number one spot, but that also means your competitor isn't going to be able to do so either.
All you can hope for is to be the only real company listed in a field of useless links to directories. And how can you do that?
If you can't beat them, join them. Search for the directories that are ranking high in the search terms you want to be found under and list your website with them.
In most cases the directory is likely to have a free listing option, or offers reciprocal linking.
For now, take all the incoming links you can get, it's not going to hurt anything, it can only help.
Using Moisture Control to Fight Mold in Your Home
You've probably heard some horror stories about lawsuits from mold damage and the toxic effects of mold on human health. But you may not realize that any home or business can be vulnerable to the threat of mold if proper precautions aren't taken to control moisture levels. Improper ventilation for humid air will always result in mold growth, so it's critical to learn effective methods for preventing this common yet destructive problem. Maintaining proper humidity levels, reducing air moisture, and increasing air circulation are all ways to keep nasty mold spores from taking root on your property.
A Brief History Of SEO Copywriting
SEO naturally came about with the birth of the internet, but its early days were less than impressive. Budding internet marketers pounced on newly discovered methods for search engine ranking manipulation and churned out garbage articles loaded with meaningless content and outlandish strings of invisible keywords. Luckily, search engine algorithm designers picked up on these tricks and refined their programs to ignore this nonsense, also known as "keyword stuffing", and SEO copywriting was born out of necessity. By using a combination of quality content sprinkled with ranking keywords, this method gave SEO writing more credibility.
Why Bother With
Scanning mounds and mounds of paper medical files to electronic computer files is incredibly time-consuming; however, this task is key to reducing exploding medical costs. Efficiency and portability for medical staff is the most obvious, and this ease of access enhances communication and therefore safety for patients. Consider crucial information such as blood type, prescriptions and their interactions, allergies, and medical conditions. The easier it is to share this potentially life or death information, the better off a patient will be, particularly in an emergency.
