Social Media Optimization and Websites: The Inseparable Duo
Thanks to social media powerhouses such as Facebook and Twitter, companies worldwide have begun implementing strategies that take advantage of these applications’ abilities to connect with the millions of subscribers every day.
SMO is just one of the many online methods that deploy search engine optimization (SEO) for social awareness. This social awareness, on the other side on the other side of search engines, drives traffic from sources other than Search Engines.
Search engine optimization can be broadly organized into two different types:
1) Social media features added to content, which include things such as
RSS feeds, social news and sharing buttons, user ratings and polling tools.
2) Promotional activities in social media apart from the content being promoted, such as blogging, participation in discussion groups and posting status updates on social networking profiles.
Though social media optimization is related to search engine marketing, its primary focus is driving traffic from other sources as opposed to search engines.
With the evolution of the social web, the web as we know now is rife with people sharing their personal uncensored opinions and observations. It’s a highly active section of the user-base which can be extremely handy in spreading the word for any business.
Social media marketing plans should be implemented keeping in perspective what the kind of buzz value that needs to be created. Providing clients both potential and current with information that stays with them as well as impel them to share with others becomes indispensible.
Businesses keen to in build up on the massive Social Media advantage often toggle between the decision to have onboard a dedicated team of Social Media Optimizers, which cuts its bottom lines, or outsource their campaign to a good Social Media Company.
There are several Social Media Companies offering quality SMO services at competitive pricing, such as Indian SEO Services. This organization prides on its ability to stimulate budding businesses on the Social Media map. They are well-stocked with seasoned search engine analysts and social media experts that have sprung out thriving social media campaigns in great numbers.
SEO in essence draws its essence from the concepts of web marketing. With Social Media hitting the fray big time, your SEO consultancy would better have it on its playing field. Specialized services like Social Media Optimization and Social Media link-building Services are catching on real fast, and much for your own good, your SEO consultancy should be hip to Facebook, Twitter, Microblogging, and other emerging web marketing concepts.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
The author is a stand-out Search Engine Marketer. Having designed and run social media campaigns by dozens, her Social Media Optimization insights have great value to Indian Seo Services.