Link building has evolved over the years, with the survival of the fittest link building techniques still alive today, alongside new methods having spawned from web 2.0. In the beginning, bulk directory submissions and blog comments might have played a large part in your strategy, but in 2010 it is all about building links naturally, promoting user focused content to attract traffic to your site, from your readers themselves.
Darwinian analogies aside, the paradigm shift is plain to see. It is no longer just about quality content, but about getting that quality content noticed! Content needs to be exposed to your target audience, and marketed carefully - this is where social bookmarking and social networking come into the equation.
To fully exploit the power of social news sites, write original articles and submit quality links to popularize your website. Link building in 2010 is about creating links naturally and smartly, and article writing is a great way to drive quality traffic to your site, enticing readers to create backlinks as they share your content. An excellent way of achieving this is by getting your links posted on the front page of social news websites like Digg and Reddit, also giving you quality backlinks. These can generate high volumes of traffic to your web site. Social news websites will also help your site reach out to other social networks, communities and forums online.
Social network marketing tools like MySpace, LinkedIn, Facebook, Twitter, blogging and forum discussions are extremely useful in this respect. Social bookmarking is the hot topic in SEO link building in 2010, but your campaign will only be as valuable as your content is enticing. Be original, and write something that your users will want to share, perhaps even a little controversy is allowed in this form of link baiting.
In summary, the message is simple: market your content effectively and attract links. Create a platform to catapult your site and content into limelight. Push your content and make it visible online.
Darwin said that only the fittest species survive, and with many SEO tactics extinct, and others running out of food in the harsh world of SEO, it is the more intelligent, tactical species on link building that are flourishing.
Question is….what does the evolution hold in store for SEO in the future?
Dyron Wilkie
SEO Gibraltar
On-site SEO 2 of 2: Content Optimisation
Content is king, and should be written for your readers - this is the golden rule in content optimisation, and no less than a principle in SEO.
On-site SEO 1 of 2: Web Site Structure
Alongside link building, content optimisation and web site structure make up the Holy Trinity of SEO. Still, too many companies underestimate the importance of the latter and instead focus the bulk of their efforts and investment in off-site SEO.As important as link popularity is in search engine algorithms, the success of your link building campaign can be restricted because of your actual web site. On-site SEO is arguably as important, and can save your business a lot of money in the short and long run.
