In this article we will discuss popular ways to enter the vibrant global food supplement business, specifically by harnessing Hemp Oil in your product range. Specifically we will address the SEO challenges that Hemp Oil business people face when entering the market for the first time, and how to overcome these obstacles.
Make sure you know Hemp Oil laws
Before you start anything you must research the laws surrounding Hemp Oil in your country. If you are in the UK only O.2% THC Hemp Oil is allowed. So make sure you get the necessary lab reports from your chosen supplier.
Secondly you will want to make sure you understand marketing rules for Hemp Oil. In our last article we went over how unrealistic marketing claims are outlawed and vendors aren't allowed to state that their products have any therapeutic benefits. This includes stating your product as a "cure all" for diseases, as this simply isn't true. The truth is Hemp Oil is a support for all round health and wellbeing. That's all. Misguiding customers is a huge offence that can render your business fake or misleading in the business community.
Be aware of SEO challenges to Hemp Oil
If you are entering this business for the first time you won't be aware of the massive implications of Hemp Oil laws in the internet world. For example PPC (Pay Per Click) advertising for Hemp products is not allowed through Google Ads, Facebook or Amazon. This is because these platforms see Hemp Oil as an unproven medical product by law. This may be true but the truth is Hemp Oil vendors never state their supplements are medicinal products that cure poeple's ailments to begin with. Instead people are educated enough to know that Hemp Oil is a support for their health.
Anyhow new newcomers to the industry should make sure they don't venture into Google Ads or Facebook as inevitably their ads will be pulled from circulation and they risk gaining a Google penalty, which will harm rankings.
Be careful where you submit backlinks
Backlinks are essential to help Google rank your site well. The more backlinks you have leading back to your Hemp Oil site, the more Google will take precedent in placing your site near the top for your chosen keywords.
Sites like ArticlesFactory are high quality sites giving quality backlinks. However there are other backlink sites out there that aren't of such quality. For example paid backlink sites can ruin your rankings as Google's latest penguin update states that paid backlinks are un-organic sources of traffic and backlinks. Therefore you risk more google penalties if you pay for backlinks through spammy means.
If you do attempt to purchase backlinks however, try to choose backlink providers that aren't risky or have any or many Google penalties, this is called a "grey hat" technique that comes somewhere in the middle of what's allowed and what isn't.
Furthermore make sure you submit guest posts on sites that are relevant to your industry. Posting a guest post with a backlink to your site that is related to health and Hemp Oil will be better than submitting it to a generic site that's nothing to do with Hemp Oil.
Similarly if you wish to write on the Hemp Oil business around the world, sites like this one are ideal for such an undertaking. Make sure you do your research on the best backlink sources for your niche, never take a stab in the dark with sites that offer a mass of dodgy sites for backlinks.
In conclusion
This short article has aimed to make clear the SEO hurdles and backlink issues that can occur when entering the food supplement industry via Hemp Oil in your product range. SEO constraints, marketing constrictions and lack of quality backlink sources can hinder your entry into the market. Hopefully by reading this article entrpereneurs will be better versed in the obstacles they face when approaching the global food supplement industry.
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