By definition, content writing is all about being creative while making things up and letting the imagination wild. But interesting content is not all about making it more fun or making the content more likely to attract the visitors.
This is also about making the contents more relatable, while making the industry really approachable. Instead it’s all about forging more personal, better connections with the potential clients, while increasing the conversion rates and entering into the client relationships with warmer foundation. All these things start with more interesting contents. It is not only the “boring” industry content, which could use a little bit of sprucing up, then the chances are that it is possible to be benefitted by making the contents more interesting irrespective of what type of business you are in or how long you have been in the field of content writing. While you are ready, use the tactics mentioned above to make the contents more interesting, imaginative and a little different: • Concentrate on the practical topics: As a common rule of thumb, the content that is required for practical usage is naturally interesting. So, you need to focus writing on topics, which the readers can actually take and use in the real life. Posts that are informational, offer “how to” guide or any instructions can fulfill these purposes naturally. But topics that are not much practical, it is necessary to be creative while writing those. Instead of writing reviews, write buyers guide or opinion pieces, which can be handy for people. • Write in a personal, casual voice: Another important tip to follow to make the contents a little different and imaginative is to write those in a consistent brand voice. The majority of the brands want the voices to be distinguished, authoritative and professional. There is nothing wrong in this, but following these brand qualities strictly can result in plodding, heavy or uninteresting contents. This is why, it is necessary to take out the main characteristics of the brand’s voice and therefore combine it with your own personal style. No matter whether you are in blogging or in website content writing, you must be able to inject your personality into the writing while adopting a more conventional and causal tone to liven up the piece. • Include videos and images: SEO content writing is considered as the most useful thing in terms of optimizing the sites for SEO. But along with the contents, the videos and images can also quickly turn the otherwise stagnant, flat pieces into much more diverse and captivating ones. Vision is counted on as the strongest human sense, so people are very naturally drawn to different visually appealing things. So, breaking up the bulky contents with the appropriate images can create the ideal piece. The photos can be something, which can illustrate a concept, or the photos of the subject, or some meme that can lighten the mood successfully. • Embrace some figurative language: Illustrations and metaphors are capable of offering loads of creative flexibility. So, in case you are writing on a boring subject, you can easily convert it in a more interesting one by adding unique and playful illustrations. You can be creative in your content as a playful and unusual metaphor will be better here. • Accept and highlight the sense of humor: People love to read interesting topics. So, even if you are writing on a boring topic, make it interesting by adding a little amount of humor. But be careful and don’t add any obnoxious, offensive or excessive material. Try to balance the humorous observations with the professional and more serious ones. • Add some surprises: Your content can’t be interesting in case you only define what others are already aware of. Therefore, it should be your goal to find out something unexpected to write. Or if you are writing on any familiar or traditional topic, then add some surprises to jazz it up. For instance, in case you are writing an article on a new gadget and its importance in the industry, then apart from describing the common facts, add some surprising details about the implementation of that gadget or the possibilities it has. Adding some unexpected or shocking data can also work here.