Ever since, the Google introduced its hummingbird update, the SEO industry has experienced many drastic changes.
Ever since, the Google introduced its hummingbird update, the SEO industry has experienced many drastic changes. It has changed the way a website is optimized to rank as high as possible on result pages. Thus, it is very important to keep up with the latest SEO trends in order to attain marketing edge. Here are some SEO tactics that you should not ignore while optimizing your website as per the latest update.
Content is King
Google’s hummingbird update emphasizes on content. It means; you have to focus on delivering content that is actually relevant to the keywords instead of keywords saturation. You should emphasize on creating content that uses relevant keywords and synonymous for the same. In short, try to deliver quality content that is free from plagiarism.
Do not estimate the power of social media
The update has not just put content in the limelight, but has also placed greater importance on the social media. You need to integrate content and social signals. In other words, a piece of content with higher quality getting social shares is likely to raise higher in the search engine result pages.
Online Security
If you run an Ecommerce website, you have to make sure you are using proper security measures to safeguard sensitive customer information that is generated while making online transaction. You should focus on using security certificates rather than http to ensure security and rank in search engine result pages.
Mobile-friendly SEO
With increasing number of mobile user, it is important for you to consider mobile SEO. According to an estimate, there will be many as 50 billion searches using mobiles. So, you have to create a niche in that searches with a SEO optimized website.
Conversional keywords
Search engines are now accept context, meaning, and intent of the words, rather than just matching up keywords. This trend indicates towards using long-tail or more “conversational” keywords in content.
Visual-Based SEO
You have to streamline your SEO efforts towards Visual-based SEO. Your high quality, original content must be integrated with visual media elements like graphics, images and videos. SERPs will give priority to rich text integrated with visual elements over just text. So, share your link on YouTube to attract traffic to your site.
In order to make the most of the latest SEO trends, you should approach a Digital Marketing Agency. An experienced company will help your website rank as high as possible with effective SEO tactics. A SEO Agency in London will understand your business and imply effective tactics for improved ROI.
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