Understanding the Basics of Search Engines
It can be difficult to understand how search engines work. Especially when it comes to crawling, indexing, and rankings.
The moment that you know everything about search engines, you will find it a lot easier to make a success with SEO. Or, to understand why this is something that you need to get done by a professional. These are everything you need to know about how search engines really work.
Search engine’s three primary functions
When it comes to SEO and the search engines itself, there are three primary functions that you need to understand. It is crawling, indexing and rankings. The moment that one of these primary functions is missing on your SEO, then your site will not be discovered and your rankings will not be high.
It is essential to understand these things completely in order for you to make a success out of SEO and to get the best ranking and results. Crawling, indexing and rankings are working all together to ensure that you are getting traffic and making a success of your online business or website.
Explaining search engine crawling
Search engine crawling is a process where these engines, like Google, for example, are sending out robots or crawlers to search for new content. These contents can be anything that is new or updated, like images, videos, blogs, etc. This new content is discovered by links. Think about spiders going everywhere looking for bugs. This is basically what crawling is. Robots or “spiders” that are all over the internet, crawling and finding new content and other added photos and videos.
They are gathering all this content and putting it into one file. This is known as Caffeine, a huge database full of URLs. This is used in the search engine results when a person searches certain keywords.
Search engine indexing
Search engine indexing is the index where all the data and URL’s are getting stored in. Making getting access to the answers or pages of the search engine results easier and faster. When a person is searching for a specific keyword, the search engine is using the indexing to give pages upon pages of results for the person to use.
Without the indexing, the search engines will not work correctly, and the answers to the search will not be indexed correctly.
Search engine rankings
This is what SEO or search engines are all about. The search engine rankings. The higher the rankings, the more traffic you are going to get. The goal is to get your results on the first or second page of the indexing or search results.
It is important to be visible to crawlers so that they can add you to search engine indexing. You need to upload new content, images or videos all the time. You also need to get traffic to your site in order to get higher rankings. In order to be seen by crawlers and to get higher rankings, you need to make sure that you are following the search engine optimization rules. There are a couple of these rules that need to be followed in order for you to get better rankings. The main goal is higher rankings than your direct competitors.
Any search engine is all about crawlers, indexing, and rankings. And, a successful website or online business will have high rankings and lots of traffic if they have done SEO correctly. And, this is normally those sites that are on the first page of the results on search engine. The main goal for every online business and website that are doing marketing online. Consult with an experienced SEO company today to learn more about search engines and how through their SEO services, they can best optimise your business for them.
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ABOUT THE AUTHOR
Nancy Whitman is a writer and contributor to leading SEO Company, SEO Web Logistics.