What to Look for When Choosing the Best Article Submission Service

Aug 3
13:34

2012

Adnan Mushtaq

Adnan Mushtaq

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Article marketing is one of the most effective techniques available on the Internet that is used not only to improve search engine rankings, but also to generate potential sales leads for the businesses. All online marketing campaigns use article marketing to complement their SEO operations and to gain effective results.

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SEO is a highly technical field and therefore many businesses decide to outsource it to the expert article submission services,What to Look for When Choosing the Best Article Submission Service Articles whereas more technically advanced and financially stable companies opt to house their own SEO departments to take care of their search engine optimization needs.

If you are not so technically sound, and your budget allows you the flexibility of hiring expert professionals, we strongly recommend hiring top article syndication services to take care of your article marketing needs.

 

Browsing the Internet, you will come across a huge variety of companies offering unprecedented article marketing services. They come with all the attractive packages and appealing names to entice new clients. To fend off all such services, and to make sure you hire the absolute perfect one, there are few boxes that you check.

First and foremost, always ask upfront if they do manual submissions or automated submissions. Search engines have gotten incredibly smart. Thanks to Google Panda and other changes in search engine algorithms, if you try to game the system, you will be caught.  There are now parameters that can detect if a change has been done by humans or by software. If there’s software involved where Google was expecting a human touch, you will have to bear the consequences.

You also need to make sure that the company you are hiring attracts the target audience. Do not shy away on asking how the company determines the target audience. The knowledge will help you determine the company’s knowledge of the market and your extra precautions will go in your favor.

Avoid companies that advocate spinners or duplicate content. Variations are necessary to keep Google happy. However, the variations should not translate into spin articles. It will soon be identified by Google and will get you nowhere. No duplicate content should be submitted as it will make rankings even more difficult for you and can also get you banned.

 

Also, make sure that the service you are hiring doesn’t randomly publish you content everywhere. Rather your content should specifically target online magazines and websites that already have visitors that can benefit from your expert knowledge. Backlinks is not the only thing that article marketing can deliver you. Your rise as an industry expert must also be the goal for you to achieve.

A great article submission service would be the one that does all of the above and still offers something extra. Like professional article writing, packages designed to suit individual needs and proofreading and reviewing services that not many companies offer.

  

When you are outsourcing your article marketing needs to an article submission service, you are handing over an important part of your marketing campaign to another business. Before sealing the deal, ensure that the company is expert, professional, knowledgeable and resourceful enough to deliver results that work.

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