When Do You Know That It’s Time to Update Your Website?
Today, we live in the age of the internet. Website has, thus, become one of the most important tools of promoting your business. Be it a small business or a large enterprise, having a well-designed website has become imperative.
However, just having a website isn’t enough. Many small companies will find the cheapest website designing services to get their website designed. That wouldn’t cut it, though. Your website can make or break your business, and it needs to be designed keeping modern-day standards and protocols in mind. Moreover, the preferences of the audience must be carefully managed too. If you already have a website, you need to ask yourself if it is doing the job efficiently or is it time to consider an upgrade. The following 5 things will help you take a call with more conviction.
In today’s times, one of the most important aspects of your website is the security. You need to analyze if your website has the latest security measure in place or not. With the passage of each day, there are newer security risks that we face. This need for security is even more profound for websites that accept customer payments. In this scenario, your old security measures will stand no chance of protecting you against those threats. If you aren’t sure how to analyze your website’s security measures, you can contact any professional website development Ohio company. Experts, at these companies, will be able to help you ascertain if you need an urgent website upgrade in order to protect your website from the looming security threats.
2. Mobile Optimization
If you haven’t heard about the mobile revolution in the world of internet, you must be living under a rock! A great majority of internet traffic is today coming from a range of mobile platforms. At this moment, you need to see if your website is mobile friendly or not. If it is not, it is high time that you considered an upgrade. By not having a mobile friendly website, you are failing to cater to much of your current and/or potential internet traffic. Moreover, it is important to note that your desktop website can’t do the job on mobile phones. Mobile users want information quickly and at their fingertips. An expert website designer has to carefully create a sound mobile experience. Ultimately, having a well-crafted, mobile-friendly website is the need of the hour.
3. Ease of Communication
What happens if your customers have to contact you? Can they do so through your website? If you just have your contact information on your website, you need to ensure that it provides all possible ways of connecting with you. Some websites even have a contact form to complement the available contact information on the page. Evaluate your contact form to see if it captures all the desired information. Moreover, it shouldn’t be too detailed so as to make your customers shy away from giving you the information. You want your contact form to capture just the most essential information for your team to get back to the customer. Additionally, you need to let your customers be able to contact you via your social media accounts. If you think that your website is lacking in this regard, you can contact a website redesign company in Cincinnati or any other part of Ohio to assist you with the same.
SEO stands for Search Engine Optimization. As the name suggests, SEO is a technique used to optimize your website for Search Engines like Google, Yahoo, Bing, etc. Your website needs to be SEO friendly in order for such search engines to place it in their search rankings. Moreover, this can also help with improving your overall ranking in Search Results. The higher you are in the search results, the more is the probability of your website being clicked. There’s a lot of work that goes into a website being SEO optimized. Developers have to look into page speeds, keyword optimization of content, website codes, and more. It is important to hire a professional website development Ohio company to consult you on the same.
5. Load Times
Finally, load times also are a critical aspect of your website’s performance and customer conversion. If your website takes too long to load, there are chances that your customers will drop out or at least start with a bad impression about your business. These days, your websites are expected to load in 1.8 to 2.7 seconds. Any delay in the same can hurt your conversions. If your website takes ages to load, you need to contact a professional website development company today to consider an upgrade.
This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/when-do-you-know-that-its-time-to-update-your-website/
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ABOUT THE AUTHOR
I am Michelle Hummel, a web strategist, motivational speaker, social media trainer, entrepreneur and the owner of Cincinnati web design & digital marketing agency. I can help drive more leads to your business with an integrated web strategy. I am also specialized in creating a social media content and digital marketing strategy to help you reach your target audience online.