Karan G Gupta

Which SEO Strategies by a SEO Company should be avoided?

@font-face { font-family: "Cambria Math"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }.MsoChpDefault { font-size: 10pt; }div.WordSection1 { page: WordSection1; }

There are many search engine optimization strategies which leave a bad impact on the search engines which leads to the decline of search engine rankings, the knowledge of these factors is very much required in order to avoid them.

One of the best ways SEO Specialists must think about when doing SEO is to not utilize or implement unethical tactics or strategies when doing SEO as this can negatively affect their site's rankings for a very long term period. So to increase your rankings on search result pages, you ought to get rid of them & follow the quality guidelines recommended by Google & other search engines. There are several bad strategies you ought to keep away from in SEO & these are discussed below. Keyword Stuffing is making a page that is flooded with keywords that are visible to people that visit your site or using features such as Meta tags & no-script tags. This strategy is bad because when you are stuffing your Web site with keywords, you are utilizing terms repeatedly all over your site without developing strong & relevant content. Sometimes, target keywords that have nothing to do together with your site but are popular among search engine users are used to produce traffic to your site.

Hidden text is another type of the bad strategy; Hidden Text is text that is invisible or barely visible to a human eye. They may be concealed in your site's source code or may take the kind of text that is written in a font size small for the human eye to read, or it may be text that is written in the same color as a Web site's background. These tactics will water your site with keyword rich text that aids your Web site to rank higher on the search engines. This is unethical because you are misleading the search engine spiders in to thinking that your site is more keyword rich & relevant than it is. Duplicate Content is the worst SEO strategy especially after the recent Google Panda update! Duplicate content is when you build up content that you repeatedly use word for word on various pages of your Web site or when you create plenty of Web pages that use the same content. Another way of duplicating content is by stolen content which illegal. It is done by searching what Web-site ranks #1 on a search engine for a specific keyword search & then copying the content from that successful site for their own use.

Cloaking, another bad strategy, involves making a Web site for the reason of search engine submission & indexing while making a separate site that is not obtainable to search engine spiders but only to the users. So the web site can attain high rankings for keywords that are not relevant to the actual content that users see on their site. This strategy is unethical because your site is manipulating search engines & obstructing people's ability to find the information that they need; thus, finally hurting your site for users will associate your site with unethical marketing practices.

Another is using Doorway Pages, which are bogus pages that are designed to accommodate search algorithms but are seldom seen by users before being directed to another page. This practice is illegal for it is of tricking search engines to get a higher rating. It is & a poor strategy for increasing your page rating on search engines for they decrease the relevance of search engine results. Finally, another bad strategy is Link Schemes. Though links have been known to improve a Web site's ranking; however, some sites have link exchange schemes that make partner pages solely for the sake of cross-linking, ignoring the links' quality, the sources, & the long-term impact it will have on their sites. Some of these bad link schemes can include Links set to manipulate PageRank, links to web spammers or bad neighborhoods on the net, much reciprocal links or excessive link exchanging, & purchasing or selling links that pass PageRank. So in case you need to get nice rankings on search results, you need to take that your net site is not associated with unethical marketing or SEO practices & ought to be introduced in the most favorable light feasible.

Article Tags: Search Engines, Search Engine

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR