Meta tags are necessary for your on page optimization work. Without a proper optimization of these tags, you stand to lose a whole lot. In this article, we discuss three tags that must be optimized well for better rankings and click throughs.
On page optimization for search engine marketing is the main and foremost component that must be mastered before any other activities can begin. Over the few years, this area has undergone many changes, resulting from the fact that Google has made important adjustments to its algorithm. This means that a lot of the work concerning keyword optimization and other related matters has been reduced drastically. Most of your efforts in search engine marketing will be focused on off page optimization such as blogging, link building, social media and other forms of off page optimization.
Though off page optimization efforts are very important, in order to get the most impact from such efforts, it is essential for you to first do a thorough work on the on page optimization. In this article, I want to emphasize on one of the key components of this process, that is, meta tags.
Meta tags usually include data about your website pages in between the code of the HTML language. In search engine optimization, the most used tags for on page optimization is purposes include title, description and keyword. The purpose of this information is to inform the search engines and users on how relevant your website pages are for certain words or phrases.
In recent times, there has been a debate as to how important these tags are to search engines. Most of these discussions have focused on keyword tags, especially. In my opinion, all of them are important but over the years meta description and title tags have grown more popular with search marketers. If for nothing at all, keyword meta tags in general can help improve your click through rates.
The title tag usually contains a one sentence which gives a sneak preview of what the web page is all about. So before a search engine responds to the query of a user, it goes through the title of the page and matches the data with the user’s entry. If it matches, then the information is made available to him or her. For best practice, there is a limit of 77 characters allowed for entry.
The meta description plays a similar role as the title tag. While the title tag is for the search engine to return result, the meta description is meant for the user to make the decision as to which of the results is more relevant to his or her search query. Again, a maximum of 166 characters s allowed for this meta tag in terms of seo best practice.
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