Google's ranking algorithm is now being updated with another important metric, page loading speed, to generate a new list of ranking. Although desktop page load speed was already being used to rank sites for some years, as of July 2018, page speed has become an ultimate ranking factor for mobile searches as well. So, if you haven't run the checks, now is the time
User experience comes on top of the list now
How long are you likely to keep waiting for a website to load on your mobile phone, given that it's an online shopping platform? According to an analysis, around 53% of visits are abandoned if a website takes more than 3 seconds to load on mobile phones. This clearly tells that shoppers expect a fast user experience, and anything less than their expectations result in the missing of huge opportunities.
Keeping this demand of improved user experience in view, Google Search and Ads team has announced that speed is now a landing page factor for mobile searches as it has been for desktop. Thus, if you are experiencing burnout, loss of visitors, or churned customers, it is most likely to do with your loading speed.
Tweaking web and mobile performance for speed
Google Search and Ads team have announced ways to evaluate and improve user-centric performance for websites on mobile and desktop. This includes paying attention to performance metrics and using tools such as PageSpeed Insights and Lighthouse that allow site owners to quickly test their webpage speed as well as its quality. The team also recommends using real-world field data, such as that of Chrome User Experience Report to diagnose and improve user experiences.
As a developer, testing sites for user-centric performances must not be delayed any longer. As a site owner, some metrics that you check for yourself include:
JavaScript – based on data from Chrome User Experience Report and HTTP Archive, JavaScript is one of the biggest contributors to adding up on the page weight and minimizing load speed.
Images – if your website has many high-definition images couped up on a single page, the speed of loading will be affected inevitably.
Hosting server – in other cases, it can be that your current hosting provider is not meeting your desired performance level. You may consider switching to another server for maximum performance.
Redirects – according to Google experts, when customers are redirected from one page to another, the clock keeps ticking, and a delay in page loading affects their user experience. Thus, reducing redirecting requests on the mobile interface is always recommended for better speed.
These are only a few of the ways you can amend to enhance your page loading speed. There are various other methods that can improve site performance and sustain your rank on Google.
Enjoy the benefits of a snappy website
As we previously discussed, Google has recently updated its algorithm by incorporating site speed to rank on its search engine. Similarly, Bing has also become centered on user experience for ranking websites by keeping its focus on site speed. While your ranking signal will significantly improve, your server optimization will also help reduce server load. Such optimizations decrease file sizes, saves storage space, and eliminates capacity problems or crashed server issues.
Conclusively, the most important benefit of fast page loading websites makes customers happy and generates a high conversion rate. As a result, speeding up your e-commerce website on mobile and desktop interface has to be your top priority for beating your competition. Make sure you have tweaked the page speed before you lose another customer!
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