Affiliate Program Marketing Using Pay Per Click
Pay Per Click (PPC) is one of the four types of Search Engine Marketing. PPC is also one of the most cost-effective ways of targeted affiliate program marketing.
According to Forbes magazine, PPC or Pay Per Click, accounts to two billion dollars a year and is expected to grow to around eight billion dollars by the end of 2008.
Let us take a brief look into how PPC Search Engines work.
These engines generate listings and measure them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to gain a higher ranking for that peculiar keyword or phrase.
The highest bidder for a certain keyword or phrase will then have their site placed as number one in the PPC Search Engines. The top bidder is accompanied by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads will then appear prominently on the results pages based on the dollar amount bid you consented to pay per click.
How do you make money by using PPC into your affiliate program marketing business?
Most affiliate programs will only pay when a sale is finalize or a lead is delivered after a visitor has clickthrough your site. Your earnings will vary as they will be dependent on the website content and the traffic market.
The main reason for incorporating PPC into your affiliate marketing program is that sales are easier to make as opposed to not using PPC. This way, you will be making profits based on the clicks that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.
Using Pay Per Click can be very resourceful of your website. For example, with Google AdSense incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services.
You will not only get commissions from those who are just searching the web for products and services, but also building your site's creditably as a valuable resource. The visitors who have found what they needed from your site are likely to come back and look over what else you are offering.
Pay Per Click is not only a source of generating nice profits; it can also help you advertise your own site. Most of the affiliate programs allow the commissions received to be spent for advertising with them immediately and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more inclinations to purchase your products and services.
Marketing affiliate programs with PPC to help boost targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
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ABOUT THE AUTHOR
Michael Warren is a successful Internet Marketer, and the owner of Newbie Web Marketing 101. Be sure to read my thoughts on the popular SEO guide: The Ultimate Search Engine Loophole to help further your search engine optimization process.