The internet is awash with advice on how to improve your website's Google ranking. However, it's equally important to understand the factors that can lead to Google penalizing your site's ranking. Ignoring these factors could result in your site's ranking taking a hit. This article will highlight some of the key reasons why Google might penalize your site and provide tips on how to avoid these pitfalls.
Submitting your site's URL to Google repeatedly can result in a small penalty to your ranking. While it's acceptable to submit your site once, there's no need to do it repeatedly. If you have new content that you want Google to index quickly, consider submitting a page from a different site that links to your site. This way, Google's algorithm will penalize the other site while discovering your site organically, which could boost your ranking.
If you're serious about improving your site's ranking, consider investing in Google AdWords. Even a small investment can boost your site's ranking for the keywords you purchase. While it might seem counterintuitive, it's a proven strategy that works.
Page titles play a crucial role in your site's ranking. A page with a long title or a title unrelated to the content can negatively impact your ranking. Keep your titles short and relevant to the content of the page. Ideally, your title should be less than four or five words long.
Using a small font size on your pages can be considered spam by Google's algorithm. While using larger font sizes could theoretically boost your ranking, it's not practical as it could deter visitors who want to read your content. Stick to font sizes 2 or 3 to avoid penalties.
Invisible keywords, such as white words on a white background, are considered spam. Google's algorithm can easily detect this tactic and will penalize your site's ranking. Instead, include relevant keywords high in your page text and in the title tags of your HTML page.
The best way to improve your site's ranking is to provide useful content. As the old saying goes, "If you spent as much time studying as you did cheating, you'd be at the top of your class." The same principle applies to your website. High-quality content will naturally attract backlinks, boosting your site's ranking. Remember, your site's visitors are real people with real needs. If you can provide them with reliable information, services, or products, your site will be as successful as any offline venture.
