The first paragraph of this article provides a captivating summary of the content. It delves into the world of pay-per-click search engines, with a particular focus on GoTo.com. Over the years, GoTo has forged partnerships with numerous top-tier search engines and directories. This article explores how you can leverage these relationships to your advantage, particularly by bidding on keywords/phrases with GoTo.
GoTo.com has emerged as a dominant force in the realm of pay-per-click search engines. It has built strong alliances with many leading search engines and directories, such as Dogpile, Netscape, Hotbot, MSN, Compuserve, NBCI, American Online, Lycos, AltaVista, and CNET.
So, how can you harness these relationships to your advantage? By bidding on keywords/phrases with GoTo and securing a spot in the top three positions, your site will also appear on the aforementioned engines when a user searches for one of your keyphrases. For instance, if you've secured "London vacations" as a keyphrase in one of GoTo's top three positions, your site will be listed at the top of the results page when an AltaVista user searches for "London vacations". This strategy also applies to other search engines that use GoTo listings.
According to GoTo, the top three bids, referred to as "Premium Listings", receive more than double the number of searches compared to a regular listing. Let's delve into where your site will appear on various search engines/directories when you secure a premium listing.
To appear on AltaVista's search results page, you need to be in the top six bid positions at GoTo. These bids will appear as "partner listings" on AltaVista's search results page, with the top three bids appearing at the top of the listings and an additional three appearing at the bottom of the search results page.
America Online, with over 2.3 million members, requires one of the top three bid positions at GoTo to appear on their results page. The links are labeled as "Sponsored Links" at the top of their results page before other search options are listed.
The top three listings from GoTo appear under the heading "Featured Listings," before Lycos' own search results. There is also a link labeled "More Featured Listings" that leads you to a full page of GoTo results in bid order. Two more GoTo listings appear in the first ten results under what Lycos refers to as the "Web Sites" section.
Netscape, owned by America Online, also displays GoTo's listings under "Partner Search Results", but only the top two bid positions are shown.
The top three GoTo bids appear on HotBot's search results page under the title "Featured Listings."
After performing a search on MSN, the results page has a link that says "Get the Top 10 Most Popular Sites for [the keyphrase you searched]". When you click through, the first three listings you'll see are the top three bids from GoTo for that keyword or phrase.
If you're in the top ten at GoTo.com, you'll show up in searches at CompuServe. All of their search results appear to be supplied by GoTo and are labeled as "Premium Web Pages."
If you perform a search on CNET, you'll see GoTo.com's top three listings for that particular word/phrase appearing in the right-hand column in a box titled "Goto.com Search Partners."
NBCi appears to be pulling the top 15 GoTo search results to be displayed on their results page. By clicking "more results" at the bottom of the page, additional GoTo listings are displayed.
The first ten results from GoTo.com are displayed on DogPile's search results page. Below those, you'll see LookSmart's results followed by Sprinks listings.
Positioning yourself in the top three positions with GoTo can provide significant exposure on many of the most popular search engines and directories online today. If you've been hesitant about opening your own GoTo account, you may want to reconsider after seeing how widespread their reach is. Remember, with GoTo, you're not paying for impressions - only for actual click-throughs, and the traffic you'll receive is highly targeted. More bang for your buck, so to speak. By partnering with GoTo and obtaining a "premium listing," you too can be listed at the top of the search engines, which is what everyone wants.
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