Re-Use The Links You Have When Revising Your Site!

Re-Use The Links You Have When Revising Your Site!
By: Martin Lemieux

Many times I've seen a web site undergo a revision and
everything is brand new, even brand new links!

You've worked so hard to get those great page ranks for all
your pages and then you get rid of them? NO NO NO.

It's the same reason why people buy "expired domains". Simply
because before search engines, directories & web sites have
a chance to notice there is no web site anymore, someone simply
changes the site to fit their needs and utlizes the traffic
coming in!

Let's say that you've made up your mind and you want to change
the entire layout of your site. Before you do so, go through
all your links and record the page rank that your pages have
right now.

Ex.

Page 1 (PR 3/10)
Link: www.yoursite.com/page1

Page 2 (4/10)
www.yoursite.com/page2

Page 3 (2/10)
www.yoursite.com/directory/page3

Now I would look at those pages and utilize the pages that
have a rank of (4/10) for my most important information when
I consider the new layout. Doing so will automatically get my
page listed under the new information within Google.

Typically, I don't usually re-use pages that have a rank of
2/10, 1/10, 0/10. Anything higher will be strongly considered.

This will help search engines to recognize, a) Yes the site
has changed, b) we are familiar with the pages they are
re-using.

People BOOKMARK pages all the time!
What if you deleted all your old pages and created some new ones
what will happen to your visitors that have a bookmark for
those old pages??? They are now left feeling like your site is
down, deleted or doesn't exist anymore.

If you're going to discard some old links, try adding a "Page
no longer exist" message to let your users know that you know
about the problem and you are sorry for the inconvenience.

So when re-designing your entire site, don't be afraid to
re-use those high ranking links you already have for your site.

Searching For All Your Pages Online:

If you're like me, and you have well over 500 pages listed in
google, you'll want to go through google to see if you've missed
any pages while performing changes on your site.

type in "www.yousite.com" in Google so that you get your
main link. Don't forget the brackets.

You should see underneath your listing a link that states:
"[ More results from www.smartads.info ]"

This will show you all the pages listed within Google. Take a
moment to go through all the links found within Google and make
sure that you've caught all your old, outdated pages and
correct the problem accordingly.

Good luck with all your changes!