Search Engine Tips & Techniques

Search Engine Tips & Techniques
© Terri Seymour www.seymourproducts.com

As you are building your site or getting your site
built, you need to do as much as you can to ensure
higher rankings in the search engines. There are a
variety of little tips and techniques you can use to do
this.

Meta tags & keywords - Meta tags are included in the
section of your site and are read by the search
engines. The two most important kind are "description"
and "keywords" Description is a description of the
content of your site and keywords is a list of keywords
relevant to the page.

Research what people are searching for and use those
searches (relevant to your site) in your meta tags.
A great little keyword search tool is available here:
http://inventory.overture.com/d/searchinventory/suggestion/

Find more great info on meta tags here:
http://www.metamend.com/search-engines-meta-tags.html

Site content- Make sure you match your site content with
your meta tags. Also, keep updating your site content.
Search engines love new content. Try adding articles to
your site or doing a blog. Do NOT let your site get old
and stale!


Blogging - A blog is basically a journal that is posted
on a web site. A person who blogs is a blogger. Blogs
are usually updated daily or every other day. Blogs
can be used on personal or business websites. Blogs
can draw a lot of targeted traffic to your site. You
can create your own blog here:
http://www.blogger.com/start

Site map - A site map is simply a page that lists all
the links on your site. This makes it easy for the
search engines to spider your site. A site map page is
a good navigational tool for your visitors as well.
It contains links to all important pages of your web
site and it gives your visitors an overview of your
web site structure all in one page. Take a look at
these well designed site maps.
http://www.ireland.com/about/map/
http://www.google.com/sitemap.html

Links page - Having a quality reciprocal links page
can benefit your site in several ways. First of all,
it gets your site listed in more places on the net
which can bring you more traffic. More and more major
search engines will rank your pages higher when there
are more links to your site. Also, quality links can
help the spiders find you more easily each week,
therefore keeping you indexed longer and dropped less
frequently. Take a look here for an example of a link
exchange page.
http://www.seymourproducts.com/exchange/index.shtml

Articles - Not only do you want to post relevant articles
on your site, but writing and submitting them to other
sites will help you as well. Posting new articles on
your site will keep your content fresh and new so the
spiders like your site. It will also keep your visitors
coming back for more.

Writing and submitting articles can increase your link
popularity and bring you more traffic as well as helping
your search engine ranking. A few places to submit
your articles is listed below:

http://webmarketingspecialists.com/articlesubmit.html
http://wahmteam.com/submissionform.shtml
http://www.home-business-tips-newsletter.com/articles/submit.html
http://www.webpronews.com/submit.html
http://www.creativehomemaking.com/submit_article.shtml

Using these techniques and others will greatly improve
your rankings in the search engines and bring you more
targeted traffic which in turn can increase your sales
substantially! For more info on search engine tactics,
visit http://www.searchengines.com/