Welcome to the 21st Century, an age where your buying options have never been better. If you are in the market for just about anything, chances are you incorporate “web research” into your buying process. Literally, you can use the internet for the comparison shopping of a wide variety of products from personal care items to electronics and mostly everything in between.
Computers were supposed to simplify our lives. Instead, there is more information out there than we could possibly ever sift through. Yet, without the internet we would not be able to collect and sort out useful data once we understand the best way to do just that. The key, of course, is the term “useful.
”With the internet there are online comparison shopping sites available to you which can help you compare prices for similar products and then narrow down your search to one particular product. Once your search has been narrowed, then a list of stores selling the product is featured with price, shipping costs, and availability shown. If price is the key to your decision –- as it is for the majority of consumers -- you simply click on the store selling the product at the lowest price, place your order, and await delivery to your address.
Certainly, internet comparison shopping sites are very convenient especially if you already know everything you need to know about the product before you place your order such as how it works, its size, weight, colors available, etc. However, if you need additional information then you’ll have to hop into your car, go to a local retailer that sells the item, give it a good look over, and then head back home to place your order online.
Are you exhausted yet?Clearly, there must be a better way for comparison shopping nuts to get their hands low priced items, and fortunately there is. Savvy marketers have figured out how to help these value conscious consumers choose products carefully and quickly without having to run back and forth between stores and home computer to locate the best deals. Sure, you could try opening up your laptop or surfing your PDA using the store’s Wi-Fi access for comparison shopping right online. At the very least you’ll get some stares, but in all likelihood the sales staff will quickly invite you to leave the store.
Believe it or not, there are services available that allow consumers to call a phone number from a cell phone [or any other phone for that matter], input the bar code number of the product, listen for prices available at other online retailers and eventually place an order. Yes, no laptop is needed, no PDA, and certainly no cumbersome “net surfing” via your cell phone that is about as slow as dial up. Instead, you hear prices and then make your purchase right over the phone.
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