The Phenomenon of Logo Mania

When it talks about famous brands, it is always related with high-quality lifestyle and products. No matter what kinds of goods, people are inclined to choose brands products. Because in people’s minds, brands means quality guarantee, trust. At the same time, famous brands signify good taste. As a result, people are apt to purchase products from famous brands in daily life. From clothes to house equipment, from fashionable jewelry to electronic products, the number of brands is continuously increasing, which provides more choice for humans and also brings anxiety, they have no mind which brands to choose. Why brands have so much attraction for people from all walks of life, and why people are more likely to buy goods of famous brands?In the old days, people lead a poor life; their living standards cannot enable them to buy expensive products. On the other hand, with the limit of productivity and undeveloped producing ability, there were not many famous brands. As long as people can satisfied the basic needs of life, which would be a lucky and happy thing. As a consequence, people strived to solve the problem of food and clothing, let alone pursuit of fashion and famous brands. However, with the development of living standard, more and more people are able to consume expensive goods. Meanwhile, people begin to attach great importance to life quality and refined taste; females are the most obvious proof. It would be happy to have enough clothing to keep warm in the past. Now the style of clothing is becoming increasingly various, fashion also turns into an industry. Even a leather cord, designers can make it a vogue ornament. They takes more efforts to decorate themselves, many young girls buy beads online to make jewelry on their own. As for women with high status, they would prefer famous brands, no matter cosmetics, jewelry or clothing. Brand conforms to the trend of the times, coupled with the progress of the times, the growth of economy, the advancement of science and technology and the business competition; producers dedicate to create brand-name. Logo mania comes into our life. As we live in a society with cut-throating competition, fierce rivals exist in every trade. Only through creating brand-new could company stand prominently in the well-known enterprises forest. We always think a person who makes business in diamond; he would make lots of money. But we don’t know how great pressure he shoulders, in the field of jewelry, there are pearl beads, turquoise, jadeite and so on. He should go to great lengths to innovate and create his brand famous. Last, but not the least, people’s lifestyle changes. In the old days, people thought about making a living all the time. But now, people always think about how to enjoy life and how to make life more colorful and richer. In other words, people pay much attention to individuality and life taste. Therefore, logo mania becomes exceedingly common. Many people think the behavior of going after famous brands is the manifestation of vanity, showy. From my perspective, it is the product of the development of the times, and also the sign of social progress. The fact is that luxurious brands consumers make great contribution to national GDP.