The Prada's Secret

The Italian pay much attention to family tress relationship, and the fashion industry is also the same, with Prada it's representative. The Brand of Prada was basic founded at the beginning of 20's century. Due to the prosperity of business and travelling, the Prada started its business of making leather accessories for travelling. In the year of 1913, the Prada had its first store. During the 70's, it was approaching to the edge of bankrupt. Finally, Miuccia Prada, together with her husband Patrizio Bertelli led the Prada to meet the Milestone after they took in charge of it in 1978.

It was still a small brand that was accepted in Europe. This sort of family property that carries on from generation to generation would easily decline if there was not new strategy of creation and breakthroughs. Miuccia kept looking for new materials different from the traditional ones, that would be used for the products. At last, she found the nylon. Then, the black nylon bags (Now available at Prada Outlet, and more models) become hot over a night. In 1989, the Prada promoted its first trying in Fall-Winter Apparel, however, that was highly welcome for its difference from the theme of the fashion at that time.

In the 90's, the idea of "Less is More" came out and spreaded throughout the whole market quickly. The Prada led the fashion by its concise but full of aesthetics designs. After the promotion of Prada mens apparel and shoes, the Apparels, accessories from Prada became the icon of Conciseness and fashion.

The advantage of the Prada's success should own to its good combination and reflection between the design and the real life. The material, the styles, the colors, the craft and the Living Philosophy behind all these items just correspond the pursuit of function and aesthetics in the nowadays modern society. The balance between function and aesthetics is not only the point of the fashion, but also the perfection of the modern aesthetics.