2012 Nike Company: Spirit Brings Continue Popularity

People's views about some other brands such as Adidas, Puma and Li Ning seem to be determined despite the fact that Li Ning claimed that he expected to exceed Nike. Yet this is more impossible than difficult. Then how this happens? Just because of Nike products, or some other things?In comparison with other brands, Nike shoes do not exceed much in quality, for high technology is adopted in shoes of all these brands. For example, almost every brand chooses air cushion to make its products, and this technology seems to be indispensable. Hence, air cushion is not the patent for Nike air max. In addition, in certain area, Adidas shoes exceed Nike's, say, Adidas football shoes, the best ones in the entire world. In a sense, when it comes to high technology; Adidas does a better job than Nike, although the latter also develops new inside technology each year. To satisfy needs of different sports area, say, basketball, golf, skateboarding, running, etc, many types of Nike shoes have been introduced. This is an acknowledged fact. Either classic Nike Air shoes, new Nike self-lacing shoes, or Nike shoes for other areas, all can reveal Nike's superb skills. But Nike shoes can still not exceed other professional shoes despite all the achievements they have made. This should not be the failure of Nike. Yet still, this proves Nike's imperfection.However, sales of Nike shoes are not affected by the above situation and Nike shoes are still the most popular ones in the entire world. All kinds of people, from kids to elder ones, would like to make Nike shoes as their first choice. Then what is the reason? Can all these give the credit to the advertisements of Nike Company? Maybe this is a little true. Nike advertisements appear in both TV and internet. When the first Nike shoes were introduced, Nike Company chooser Jordan, a famous star in NBA, to be the spokesperson, then great success was achieved, and those shoes became famous. This fact seems to be wildly known. Nike brand wins more and more popularity from that moment.Nike's success should be mainly attributed to its spirits and this makes Nike Company outstanding out of other brands which only pay attention to making profits. Nike Company which is seen as a famous one attaches much importance to great events in society, sports area and environment. Similar with its advertisements on TV, Nike Company respects environmental protection law, in addition, it is the first one to require its staff to protect environment around the world.To sum up, Nike's success is not an accident, for Nike offers us extreme inspiration, both substantial and spiritual, and this inspiration helps us overcome difficulties in our life. For Nike Company, everything is possible, then from Nike's success, we can also learn to find the optimistic way of life. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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