Adidas is Prosperous in the Market

On the basis of the fixed exchange rate to compute, being profited from wholesale, retail, and other businesses' double-digit increase, Adidas Group's worldwide sales revenue was grown 14% in the first quarter of 2012. Compared with the same period of last year's 3.273 billion Euros, in the first quarter of 2012, the group's sales income was increased 17%, being reached 3.824 billion Euros.In the first quarter of 2012, the group's wholesale business was increased 10% owing to the double-digit growth of Adidas brand sales income. Being pushed forward by 9% increase of the comparable-store's sales income, its retail business has been grown 16% compared with the previous year's. Other business income was grown 32%, which was mainly benefited from the strong sales income growth brought by hockey products of Taylor May Adidas Golf and Reebok CCM.Adidas Group's gross profit margin was dropped 0.7% in the first quarter of 2012 Although the overall sales income which is the combination of products business and regional business is a positive number, and the sales income' portion of retail business with higher profit margin is also increased, the added input cost still can't be fully counteracted.In the first quarter of 2012, the group's net income, based on shareholders, was increased from the year of 2011's 209 million Euros to 289 million Euros, and 38% was increased compared with the last year. The primary reason is composed by the higher IBT.Adidas Group's chief executive officer said: "We gained a nice start in the year of 2012, and along with Adidas' significant corner in European Football Championship and 2012 London Olympic Games, more chances will be followed with. We have been working hard to maintain the inventory in a lower level within the circle. The market could be purified, therefore we will launch out a lot of innovative products and brand activities and we'll continue to inspire all our consumers and cooperative partners".According to the constant exchange rate to calculate, the sales revenue in the Greater China region was grown 26%, reaching 385 million Euros. The core sportive performance series has played a prominent impellent role for the sales revenue's growth. Both the distributors' shops and the self-supporting shops keep a lot of customers, and self-supporting shops' comparable sales income was increased 10% in the first quarter.Adidas Greater China region's managing director, Colin Currie said: "Obviously, our brand is thriving in the market, and the market share is expanding gradually. In the previous two years, our business had been growing steadily, at the same time, the distribution link's quality was rigidly regulated and the shop's quantity, varieties and sites were upgraded, consequently we have gained the present position. In addition, we have also improved the products' series, brand marketing, and visual display in order to adapt to the Chinese consumers' increasingly complex and mature requirements". Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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