Adidas is Very Confident in Chinese Market

China is expected to be the biggest market of Adidas Group. Chinese market has brought great confidence to German sportswear manufacturer, Adidas. The future China may replace the United States and become its biggest market in the world.Adidas issued the fourth quarter's achievement report yesterday, and Adidas total sales has been risen from the corresponding term of last year's 2.93 billion Euros to 3.26 billion Euros, with the growth rate of 11%. Net profits has been increase from the same period of last year's 7 million Euros to 18 million Euros. The growth largely benefited from China, Russia and North America's good performances. Heller asserts that 50% of Adidas Corporation's sales increase will be originate from the aforementioned markets, and Chinese market's sales performance will be especially significant.Last year, Adidas opened 1175 new branch stores in China, and currently 6700 sales outlets exist. The company's annual turnover in Chinese market has already exceeded 1 billion Euros. Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China. It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese market sales. Being benefited from wholesale, retail and other businesses' double-digit increase, Adidas group's marketing income in the year of 2011 was added 13% than what they had anticipated, which achieved 13.3 billion Euros, rising to a historical new high. Adidas had anticipated in last year's November that being benefited from the final match of European Championship and London Olympic Games, in the year of 2012, the corporation's earnings per share would be added 10% to 15%.Due to the athletic performance series and the athletic fashion series' double-digit growth, the Greater China area's sales income reached 1.229 billion Euros, increasing 23%, and became the fastest growing area. Colin Currie, who is The Greater China region's managing director of Adidas Group, said: "Adidas has created a sound environment for development in China, and while we offer the up-to-date Adidas sportswear, we have tried our best to let retail outlets' stock maintain a natural fitness.Despite the high uncertainty of global economic outlook, but thanks to the group's high exposure degree and retail businesses' future expansion in fast growing emerging markets, sales businesses' development will be beneficially effected.Adidas's expansion in Chinese market will encroach on not a small quotient of demotic brands' market. Previously, Nike and Adidas declared one after another that they will enlarge the second and third tier markets' store construction and planed to launch out products which are more close to the second and third tier markets' price, therefore their spearhead are directly into domestic sporting brands' main market. The data shows the domestic brands' income in the second and third tier cities accounts for 70% to 80% of their total income. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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