Adidas’ Net Receipt was Grown 38%

On the basis of the fixed exchange rate to compute, being profited from wholesale, retail, and other businesses' double-digit increase, Adidas Group's worldwide sales revenue was grown 14% in the first quarter of 2012. Compared with the corresponding term of last year's 3.273 billion Euros, the group's sales revenue was grown 17% in the first quarter of 2012, being achieved 3.824 billion Euros.In the first quarter of 2012, the group's wholesale business was increased 10% owing to the double-digit growth of Adidas brand sales income. Being pushed forward by 9% increase of the comparable-store's sales income, its retail business has been grown 16% compared with the previous year's. Other business income was grown 32%, which was mainly benefited from the strong sales income growth brought by hockey products of Taylor May Adidas Golf and Reebok CCM.In the first quarter of 2012, Adidas Group's gross profit ration was fell off 0.7% The whole sales income which is the integration of products business and regional business is a positive number and the sales revenue's share of retail business with higher profit rate is also grown, the increased invested cost still can't be completely offset.In the first quarter of 2012, the group's net income, based on shareholders, was increased from the year of 2011's 209 million Euros to 289 million Euros, and 38% was increased compared with the last year. Higher IBT is the main reason to constitute this increase.Adidas Group's CEO said: "We made a good beginning in the year of 2012, and with the development of Adidas' important corner in 2012 European Football Championship and 2012 London Olympic Games, more opportunities will be followed afterwards. We have been trying hard to keep the stock in a lower level in the industry. The market could be purified, consequently we will bring out plentiful revolutionary products and brand activities and we will go on elating all our customers and cooperative companions".On the basis of the fixed exchange rate to compute, the Greater China area's sales income was increased 26%, up to 385 million Euros. The central athletic performance series has played an outstanding promoting role for the increase of sales income. There are many consumes in both dealers' stores and self-supporting stores, and during the first quarter, the comparable sales revenue in self-supporting stores was grown 10%.Colin Currie, the General manager of Adidas Greater China area said: "apparently, our brand is flourishing in the market, and the market share is bigger and bigger. In the past two years, there was a steady growth in our business, meanwhile the distribution link's quality was strictly controlled and the stores' number, types and locations were optimized, so the status, like nowadays has been achieved. In addition, we have also improved the products' series, brand marketing, and visual display in order to adapt to the Chinese consumers' increasingly complex and mature requirements". Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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